Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you.

Organized by DataGuidance in association with TRUSTe.

Learn about the website monitoring and reporting services TRUSTe offers that help some of the web’s largest sites manage privacy related risks, understand lost revenue threats due retargeting of audience and understand how third parties impact their site performance.

TRUSTe will be sponsoring and exhibiting.

TRUSTe’s Rich Qui will be speaking

Understanding users behaviour is crucial to your success. You are most likely legitimately using tracking technologies to understand user behaviour, but tracking must be done in a responsible manner.
Businesses need to understand what tracking activity is occurring across their online properties in order to be transparent to users and ensure that third parties are not adversely affecting website performance.

Protecting and Securing Data on Traditional and Digital Mediums While Maintaining Global Privacy Compliance. TRUSTe will be sponsoring and John Tomaszewski will be speaking.

TRUSTe will be speaking and exhibiting.

As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.

TRUSTe will be sponsoring and speaking.

TRUSTe will be sponsoring and speaking.

Chris Babel will be participating.

TRUSTe will be exhibiting

UC Hastings Privacy and Technology Project. Kevin Trilli will be speaking. App developers in California will hear from thought leaders at the intersection of technology, entrepreneurship, and policy, on the future of privacy and innovation. The Workshop will cover the evolving privacy space for application developers as we strive to balance consumer privacy and innovation, and find new ways to innovate on privacy.

TRUSTe will be co-hosting party as a celebration of our partnership announcement.

Saira Nayak will be speaking. This year’s 3-day program features more than 50 substantive sessions across a wide range of hot topics in antitrust and consumer protection law, both here in the U.S. and abroad. CLE credit will be available for all sessions.

The EU Cookie Directive requires companies operating in the EU to receive consumer permission to access or store data on a user’s device. Notification as to why cookies are being dropped must be given and the consumer must be presented with the a choice on whether or not they will allow it. Join us for an informative webcast on the ever changing legal landscape of the EU Cookie Directive and learn about solutions to help you comply. Presented by Lothar Determann (Baker McKenzie) and Danilo Labovic (TRUSTe).

The Federal Trade Commission [FTC] released an update to the Children’s Online Privacy Protection Act [COPPA] Rule on December 19, 2012 – and companies who fully or partially target children are expected to comply with the updated rule by the July 1, 2013 effective date. What does this mean for your company? Join Joanne Furtsch and Jim Rennie of TRUSTe, in a webinar which will explain the COPPA Rule update and how TRUSTe can help with next steps.

Websites are loaded with 1st and 3rd party trackers. Left unmanaged, unauthorized tracking code can hurt load times, cause data leakage, and expose website owners to unnecessary brand privacy risk. How often should tracking behavior be monitored? How will you know when an unauthorized third-party tracker is on your website? Are these trackers collecting data that may violate corporate privacy policy? Join Tony Berman, Product Manager, TRUSTe, and Richard Foster, Managing Director UK, TRUSTe, in this webinar for answers to these questions to help enable your organization to manage privacy risks and mitigate revenue loss through data control.

Websites today are loaded with 1st and 3rd party trackers. Left unmanaged, tracking code can hurt load times, cause data leakage, and expose site owners to brand privacy risk. Learn about the website monitoring and reporting services TRUSTe offers that help some of the web’s largest sites manage privacy related risks, understand lost revenue threats due retargeting of audience and understand how third parties impact their site performance. Presented by Tony Berman (TRUSTe).

TRUSTe will be hosting

TRUSTe will be exhibiting

TRUSTe will be exhibiting at booth #28

Increased collection and use of customer data is enabling a range of new products and marketing programs. While the increased use of data enables you to deliver a more targeted experience, consumers are becoming increasingly wary of these new practices. Learn 8 insightful tips and tools to help you manage data privacy. Presented by Dave Deasy (TRUSTe) and Kevin Trilli (TRUSTe). Presented by Dave Deasy (TRUSTe) and Kevin Trilli (TRUSTe).

Rich Qiu will be speaking

Saira Nayak will be speaking

TRUSTe will be sponsoring

New rules from the UK Committee on Advertising Practices (CAP) covering online behavioural advertising (OBA), came into effect on the 4th of February, 2013. For the first time, the Advertising Standards Agency (ASA) will regulate the way that ad networks and third parties use online behavioural tracking and targeting technologies such as cookies. If you are an advertiser, agency, publisher or ad network, tune in to learn about the new CAP rules, consumer attitudes to OBA and the steps you need to take to ensure you are compliant. Presented by Danilo Labovic (TRUSTe) and Nick Stringer (IAB UK).

The Federal Trade Commission [FTC] released an update to the Children’s Online Privacy Protection Act [COPPA] Rule on December 19, 2012 – and companies who fully or partially target children are expected to comply with the updated rule by the July 1, 2013 effective date. What does this mean for your company?

TRUSTe will be sponsoring and Danilo Labovic will be speaking.

Strong privacy practices are no longer optional for mobile applications. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Presented by Brian Wiechowski (TRUSTe).

If you have a mobile app or website, your company is at risk of significant monetary penalties and/or negative media coverage. Even if your company is not based in California, or if you only offer free apps, the law may still apply. Are your apps compliant? Learn how CalOPPA affects you. Presented by Christy Brooks (TRUSTe) and Jim Rennie (TRUSTe).

TRUSTe will be sponsoring.

Websites today are loaded with 1st and 3rd party trackers. Left unmanaged, tracking code can hurt load times, cause data leakage, and expose site owners to brand privacy risk. Learn about the website monitoring and reporting services TRUSTe offers that help some of the web’s largest sites manage privacy related risks, understand lost revenue threats due retargeting of audience and understand how third parties impact their site performance. Presented by Tony Berman (TRUSTe) and Calvin Lam (TRUSTe).

TRUSTe will be exhibiting.

Websites today are loaded with 1st and 3rd party trackers. Left unmanaged, tracking code can hurt load times, cause data leakage, and expose site owners to brand privacy risk. Learn about the website monitoring and reporting services TRUSTe offers that help some of the web’s largest sites manage privacy related risks, understand lost revenue threats due retargeting of audience and understand how third parties impact their site performance. Presented by Tony Berman (TRUSTe) and Calvin Lam (TRUSTe).

If you have a mobile app or website, your company is at risk of significant monetary penalties and/or negative media coverage. Even if your company is not based in California, or if you only offer free apps, the law may still apply. Are your apps compliant? Learn how CalOPPA affects you. Presented by Saira Nayak (TRUSTe) and Joanne Furtsch (TRUSTe)

Learn how a focus on data privacy can help penetrate international markets, close new business and separate your business from other cloud–based companies. Presented by Tony Berman (TRUSTe).

Increased collection and use of customer data is enabling a range of new products and marketing programs. While the increased use of data enables you to deliver a more targeted experience, consumers are becoming increasingly wary of these new practices. Learn 10 insightful tips and tools to help you manage data privacy. Presented by Dave Deasy (TRUSTe) and Kevin Trilli (TRUSTe).

TRUSTe will be attending.

Learn how a focus on data privacy can help penetrate international markets, close new business and separate your business from other cloud-based companies. Presented by Tony Berman (TRUSTe).

TRUSTe will be hosting.

TRUSTe will be celebrating.

Fran Maier will be speaking.

TRUSTe will be sponsoring.

Chris Babel will be speaking.

TRUSTe will be attending.

Kevin Trilli will be speaking.

Learn how a focus on data privacy can help penetrate international markets, close new business and separate your business from other cloud-based companies. Presented by Tony Berman (TRUSTe).

Learn tips and tools on how you can proactively protect client personal information, build client trust, and prevent your organization from data mishaps. Learn how to incorporate Privacy-by-Design principles for building data privacy. Presented by Jaonne Furtsch (TRUSTe) and Adam Sand (Ancestry.com).

Rich Qui will be speaking.

Rich Qui will be speaking.

If you have a mobile app or website, your company is at risk of significant monetary penalties and/or negative media coverage. Even if your company is not based in California, or if you only offer free apps, the law may still apply. Are your apps compliant? Learn how CalOPPA affects you. Presented by Saira Nayak (TRUSTe) and Joanne Furtsch (TRUSTe).

TRUSTe will be exhibiting.

TRUSTe will sponsoring and Saira Nayak will be speaking.

TRUSTe will be sponsoring and Danilo Labovic will be speaking.

Get an inside view on the conflicting viewpoints around DNT and learn what you can do to keep yourself informed about these developments and ensure that your business is well positioned to address regulation around online behavioral tracking. Presented by Joanne Furtsch (TRUSTe), Jason Bier (ValueClick) and Lindsey Greig (DataGuidance).

TRUSTe and Osborne Clarke unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy. Learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance. Presented by Danilo Labovic (TRUSTe) and James Mullock (Osborne Clarke).

TRUSTe is a national sponsor.

John Tomaszewski will be speaking.