Headquarters:835 Market Street, Suite 800, Box 137, San Francisco, CA 94103-1905
CEO: Chris Babel
Employees: 100+
Clients: 5,000+
Mission: Truth In Privacy
Products: Privacy certifications and solutions. Learn more.

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, Microsoft, and rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

April 2012

BBC - 'Action needed' to meet UK's cookie tracking deadline
ClickZ - TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Financial Times - Two thirds of web ‘cookies’ are for ads
AdWeek - TRUSTe Launches First-of-Its-Kind Mobile Ad Privacy Tool
TechCrunch - Two thirds of web ‘cookies’ are for ads

March 2012

MediaPost - TRUSTe Launches Service That Scans Publishers' Sites For Trackers
AdWeek - Apple Stirs Up Mobile Privacy Debate
AdAge - Why Path Will Survive Its Privacy Scandal: Great Design
Insert - Ad Biz Lauded for Privacy Self-Regulation as Debate Continues

February 2012

AdWeek - Ad Biz Lauded for Privacy Self-Regulation as Debate Continues
PC World - Mobile App Stores to Require, Disclose Privacy Policies
Adotas - TRUSTe Survey Shows 90 Percent Of Adults Worry About Online Privacy
CNN - Path CEO: 'We thought we were doing this the right way'

January 2012

San Francisco Chronicle - Why privacy policies don't work - and what might
Datanami - TRUSTe CEO Addresses the New Privacy Ecosystem
TechCrunch - Baseline, Accel Put $15M In Online Privacy Certification Company TRUSTe
AdWeek - Who's Life Is It, Anyway?
Direct Marketing News - DAA debuts consumer education campaign for online behavioral advertising

December 2011

IT Business Edge - Top Online Privacy Predictions for 2012
Direct Marketing News - The Evolution of Online Behavioral Advertising Self-Regulation
SC Magazine - Online privacy and security breeds customer confidence
PC World - Consumers Misled by Online Behavioral Advertising Companies, EU Group Says
Forbes - Privacy Policy Changes Should Be Crystal Clear, Especially When Your Genetic Info Is Involved

November 2011

Techcrunch - Examination Of Privacy Policies Shows A Few Troubling Trends
Digiday - Mobile Tracking Walks Fine Line on Privacy
ReadWriteWeb - TRUSTe to Issue Free Privacy Policy Creation Starter Kit for Mobile Developers
Adotas - Maintaining The Momentum And Credibility Of OBA Compliance And Self-Regulation
Mashable - 10 Tips to Avoid Cyber Monday Scams

October 2011

Mashable - Can There Every Really Be Privacy in the Cloud?
Xconomy - The VeriSign of Privacy? TRUSTe Scales Up and Tackles Mobile, Cloud, and Ads
TechNewsWorld - Shore Up Your Privacy Policy Before Disaster Strikes
MediaPost - Public More Worried About Privacy Loss Than Terrorism
Direct Marketing News - FTC, COPPA and PII, oh my

September 2011

Adotas - Online Privacy: Trading Perceptions For Reality
The Wall Street Journal - Do You Have to Block Ads to Block Web Tracking?
Digiday - Has Advertising Dodged the Privacy Bullet?
Mashable - Back To School: 10 Privacy Tips for The Connected Student
San Francisco Business Times - Fran Maier, president and executive chair of TRUSTe

August 2011

MediaPost - Privacy Icons Roll Out On Video Ads
ClickZ - Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Nymity - Behavioural Advertising and Privacy
Mashable - 10 Travel Tips for Protecting Your Privacy
1to1 Media - Consumers Are Wary of Online Behavioral Advertising

July 2011

ReadWriteWeb - ReadWriteWeb's Top Trends of 2011: Privacy
Adotas - TRUSTe Finds Users Don’t Trust Advertisers – Survey
CNET - Groupon updates rules on mobile tracking, data sharing
Mobile Marketing Quest - Interview at Digiday DPAC with Chris Babel of TRUSTe
ComputerWorld - Smartphone apps: Is your privacy protected?
Destination CRM - Mobile Commerce: The New Retail Therapy

June 2011

Business Insider - Why It's Too Early For Mobile Privacy Regulations
Bloomberg News - Accel's Ranzetta on Venture Capital, Tech IPOs
The Denver Post - Facebook and your teenager
The Los Angeles Times - Travel Insider: Don't take a vacation from Internet security
The Huffington Post - Intel's The Museum of Me: An Education in Data Privacy
iMedia Connection - The most expensive marketing mistake

May 2011

TIME - Senator Calls for Smartphone App Privacy Policies
AdAge - Despite Digital Privacy Uproar, Consumers Are Not Opting Out
InformationWeek - Google Brings TRUSTe Certification To Apps Marketplace
adotas - TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side
San Francisco Business Times - TRUSTe targets clouds, geotagging, mobile apps
MediaPost - Phoning It In: What Do We Think About Mobile Privacy?

April 2011

PC Magazine - Most Mobile Apps Lack Privacy Policies: Study
USA Today - iPhone, Android location-logging feature sparks privacy concerns
The Huffington Post - Why Tech Firms (and the White House) Should Appoint a Chief Safety Officer
Examiner.com - adWeb 3.0 on Privacy Versus Consumer Data Tracking
PC Magazine - Apple Adds 'Do Not Track' Option to Safari
ClickZ - Behavioral Ad Icon Moves to Europe
Direct Marketing News - TRUSTe launches consumer privacy program

March 2011

ClickZ - Google, Yahoo and TRUSTe Advance Self-Reg Plans
The Wall Street Journal - The 0.00002% Privacy Solution
Adotas - The Case For White Lists
Mashable - Your Online Guide to an Easier Tax Season
TIME - Chrome vs. Firefox vs. IE: Which Update Wins the Privacy Wars?
ReadWriteWeb - Want to Stand Out in the Bay Area? Make the "Hottest Companies in San Francisco" List
Washington Business Journal - Privacy becomes a hot commodity

February 2011

The Wall Street Journal - Web's Hot New Commodity: Privacy
Computerworld - Survey: The best privacy advisers of 2010
Adotas - TRUSTe Dishes On IE9 Tracking Protection
AdExchanger - TRUSTe CEO Discusses The Business Of The Trusted Intermediary As Privacy Concerns Swirl
PC Magazine - The Top 7 New Features in Internet Explorer 9 Release Candidate
Mobile Commerce Daily - Why smartphone users and developers should fear hackers

January 2011

USA Today - Facebook changes its lobbying status in Washington
MediaPost - Digital Advertising Alliance Icons Move Forward With TRUSTe
Inc. Magazine - Is 2011 the Year of a Digital Privacy Revolution?
ReadWriteWeb - Privacy Policies Are Dead, Privacy Watchdog Says
Fortune 3 - How to Increase Conversion Rates for eCommerce

TRUSTe Unveils Top Privacy Predictions for 2012
(December 19, 2011)

TRUSTe Privacy Index Shows Online Privacy Policies Are Lengthy, Complicated and Reveal Alarming Trends
(December 8, 2011)

TRUSTe Introduces Comprehensive Privacy Compliance Solutions for Real-time Monitoring of Third Party Data Collection
(November 9, 2011)

GetApp.com Partners With TRUSTe to Provide Privacy Certification for Cloud-Based Applications on its Business Software Marketplace
(November 7, 2011)

TRUSTe Extends Leadership Role in Mobile Privacy with Introduction of Free Privacy Policies for Mobile Applications
(November 2, 2011)

TRUSTe Announces Major Expansion to Advertising Solutions Team; Adds Industry Veterans in Sales, Operations and Client Solutions to Meet Surging Privacy Demands in Online Advertising
(October 31, 2011)

TRUSTe and Tucows Partner to Deliver Privacy Policy and Certification Services To Small Businesses
(September 27, 2011)

TRUSTe Now Certifying Data Management and Privacy Practices in the Cloud
(August 29, 2011)

TRUSTe Develops TRUSTed Ads for Video and Rich Media Advertising
(August 26, 2011)

New TRUSTe Survey Finds Consumer Education and Transparency Vital for Sustainable Growth and Success of Online Behavioral Advertising
(July 25, 2011)

TRUSTe Wins Key Customer Contracts in Europe, Increases International Momentum for TRUSTed Ads Privacy Platform
(July 19, 2011)

MediaMind Technologies Chooses TRUSTe as Global Partner For Online Behavioral Advertising Privacy Services
(July 7, 2011)

TRUSTe Debuts “Truth in Privacy” Framework – Extending Its Mission to Encompass Emerging Digital Technologies
(May 20, 2011)

TRUSTe Now Largest DAA Compliance Solution for Online Behavioral Advertising
(May 5, 2011)

More Consumers Say Privacy – Over Security – is Biggest Concern When Using Mobile Applications on Smartphones
(April 27, 2011)

TRUSTe and eNom Partner to Launch Affordable Privacy Product for Small Businesses
(April 6, 2011)

TRUSTe’s Newly Released Privacy Solutions Achieve Significant Industry Traction in Online Advertising, Tracking and Business Analytics
(April 4, 2011)

TRUSTe Expands Privacy Solutions for Online Advertising with New Third-Party Data Collection Program
(March 22, 2011)

TRUSTe Launches TRUSTed Tracking Protection List for Internet Explorer 9
(February 10, 2011)

TRUSTe’s TRUSTed Ads Privacy Platform Endorsed by Digital Advertising Alliance
(January 20, 2011)

Consumers Find Behavioral Advertising Choices Compelling with TRUSTe TRUSTed Ads Privacy Platform
(November 16, 2010)

TRUSTe Releases Survey Results of Parents and Teenagers on Social Networking Behaviors
(October 18, 2010)

TRUSTe Launches TRUSTed Ads Privacy Platform
(October 4, 2010)

TRUSTe and DoubleVerify Deliver In-Ad Consumer Choice Solution for Advertisers
(October 4, 2010)

TRUSTe Leads Next Frontier for Privacy with Industry’s First Privacy Certification Program for Mobile Applications
(September 27, 2010)

TRUSTe Unveils Web Privacy Seal For Online Lead Generation
(July 26, 2010)

TRUSTe Names Two New Members to Board of Directors
(July 7, 2010)

TRUSTe Receives $12 Million in Series B Funding
(June 8, 2010)

TRUSTe and Miva Merchant Join to Offer Online Trust Solutions for Ecommerce Clients
(June 2, 2010)

TRUSTe Enhances Management Team with Key Executive Additions
(May 26, 2010)

TRUSTe and Adgregate Markets Partner to Make Facebook Shopping Safer for Consumers
(April 19, 2010)

TRUSTe Announces Launch of SafeShopping.com
(April 13, 2010)

TRUSTe Announces New Privacy Policy Generator for Small and Medium-sized Businesses
(February 23, 2010)

TRUSTe Launches Pilot of Behavioral Advertising Notice and Choice Program
(January 26, 2010)

TRUSTe Names Chris Babel as CEO
(December 8, 2009)

AchooAllergy.com Increases Order Value with Enhanced Trust Solutions from TRUSTe
(November 9, 2009)

TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options for the Savvy Internet Shopper
(September 24, 2009)

2009 Most Trusted Companies In Privacy Announced
(September 16, 2009)

TRUSTe Names James Arra as Vice President of Sales
(September 15, 2009)

TRUSTe Offers First Ever Online Privacy Solution for Small Businesses
(September 9, 2009)

TRUSTe Named AlwaysOn Global 250 Winner
(July 16, 2009)

TRUSTe Expands Offerings to Protect Consumer Privacy
(April 16, 2009)

TRUSTe Names Online Trust Advisory Council
(March 10, 2009)

TRUSTe Survey Findings Indicate Majority of Small Businesses Neglect Vital Privacy Measures
(March 10, 2009)

TRUSTe Survey Shows Decline in Concern for Behavioral Targeting
(March 4, 2009)

eBay Inc.'s New Browser Highlighter Application Earns TRUSTe Trusted Download Program Certification
(February 17, 2009)

TRUSTe Praises FTC for Work on Behavioral Marketing; Agrees that Strong Industry Self-Regulation is Needed
(February 12, 2009)

TRUSTe Issues Online Behavioral Targeting Checklist
(February 2, 2009)

TRUSTe Offers Tips to Small Businesses in a Tough Economy
(December 22, 2008)

Ponemon Institute and TRUSTe Announce Results of Annual Most Trusted Companies for Privacy Survey
(December 15, 2008)

TRUSTe Helps Hundreds of Consumers Recover Refunds from Online Retailer
(September 23, 2008)

TRUSTe Expands Its Ranks, Naming Chief Operating Officer and Chief Privacy Officer
(September 17, 2008)

TRUSTe Certifies Web Privacy Practices for Pepsi
(September 16, 2008)

Conduit Community Toolbars Are Now TRUSTe Certified
(September 9, 2008)

TRUSTe Certifies Web Privacy Practices for Agilent, Burger King, Hasbro and LeapFrog
(September 9, 2008)

TRUSTe Responds to Consumer Privacy Threats with Major Expansion
(July 15, 2008)

eBay and TRUSTe Partner to Improve Safety of Downloadable Software
(June 26, 2008)

Noted Malware Researcher and Microsoft MVP, Sandi Hardmeier Joins TRUSTe Compliance and Network Monitoring Team
(June 12, 2008)

TRUSTe Report Reveals Consumer Awareness and Attitudes about Behavioral Targeting
(March 26, 2008)

TRUSTe and Ponemon Institute Name Hewlett-Packard, Intuit and AOL the Top Three Most Trusted Companies of 2007 for Privacy
(January 30, 2008)

TRUSTe Privacy Plus with buySAFE Increases Consumer Confidence
(January 29, 2008)

TRUSTe and Facebook Announce Disclosure Enhancements and Model Privacy Policy Language for New Web sites that Implement Beacon
(December 14, 2007)

TRUSTe Celebrates Ten Years of Privacy Protection with Anniversary Gala in San Francisco
(October 12, 2007)

TRUSTe Privacy Seal Boosts Conversions for E-LOAN
(September 20, 2007)

TRUSTe Launches New Identity Signifying Responsible Online Business Practices and Consumer Privacy Protection
(June 11, 2007)

TRUSTe Honored for Leadership in Online Safety
(April 19, 2007)

TRUSTe and Ponemon Institute Announce Results of 2007 Most Trusted Companies for Privacy Study
(March 28, 2007)

Fran Maier, TRUSTe, Testifies on the Spy Act, Bill H.R. 964, and Industry Self-Regulation
(March 15, 2007)

TRUSTe Launches Trusted Download Beta Program to Certify That Consumer Software is not Spyware
(November 3, 2006)

NFL Joins TRUSTe Privacy Seal Program with 28 Affiliated Websites Certified in Advance of 2006 Season
(August 7, 2006)

TRUSTe Records 15% Privacy Seal Certification Revenue Growth
(August 2, 2006)

TRUSTe Announces Key Appointments in Policy and Product Management
(June 28, 2006)

TRUSTe and Ponemon Institute Announce the Most Trusted Companies for Privacy Award 2006
(March 7, 2006)

TRUSTe’s Trusted Download Beta Program to Offer First Independent Industry Standards, Monitoring and Enforcement Program for Downloadable Software
(November 16, 2005)

TRUSTe & Ponemon Institute Announce Finalists for the 2005 Most Trusted Company Title
(September 19, 2005)

TRUSTe Launches New Email Privacy Seal Program Enabling Accredited Companies to Confidently Say "We Don't Spam"
(July 26, 2005)

TRUSTe Board Members Named to the U.S. Department of Homeland Security Advisory Committee
(February 24, 2005)

TRUSTe Honors HP as the Most Trusted Company in America For Privacy
(January 10, 2005)

TRUSTe and GeoTrust Partner to Promote Safer Online Transactions
(December 13, 2004)

TRUSTe Partners with TNS to Introduce the Consumer Privacy Index
(October 27, 2004)

TRUSTe Expands Executive Team with Industry Veterans
(October 4, 2004)

Ebay Most Trusted Company for Privacy
(June 10, 2004)

TRUSTe Announces First Wireless Privacy Standards to Protect Mobile Users
(February 18, 2004)

TRUSTe 2003 Press Releases