Press and News

TRUSTe In The News

April 2013

Mobile Marketing - TRUSTe and Drawbidge in Ad Privacy Partnership
PR Week - Brands simplify their message on privacy
Digiday - 15 Stats Brands Should Know About Online Privacy
USA TODAY - How college students can maintain online privacy
USA TODAY - Microsoft Launches Free Consumer Privacy Tool
MediaPost - New App Lets Mobile Users Opt Out Of Behavioral Targeting
VentureBeat - The wrong privacy policy could cost you ‘hundreds of thousands of dollars,’ says lawyer
Ad Age - Tech Firms Launch Privacy Tools That Can Block Mobile Ads
Network World - Developers get some tips on mobile app privacy
PC World - Developers Get Some Tips On Mobile App Privacy
Mobile Marketer - Dynamic Logic tackles mobile ad effectiveness with new measuring tool
TechCrunch - Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting
IT BusinessEdge - Research Reveals Increase in Mobile Privacy Concerns

March 2013

eMarketer - UK Peer-to-Peer Transactions to Triple by 2016
Mobile Marketing Magazine - This Time It's Personal
MarketingWeek - Trade bodies seek US guidance on self-regulation
eMarketer - UK peer-to-peer payments grow rapidly thanks to new legislation and apps

February 2013

Compliance Week - TRUSTe and Promontory Launched Joint BCR Management Program
eConsultancy - 10 interesting digital marketing stats we've seen this week

January 2013

Mobile Marketer - User concern over mobile privacy is growing
AdWeek - Consumers Fret About Privacy on Data Privacy Day
MediaPost - Mobile Privacy Fears Rising, Impacting App Exploration
Econsultancy - 66% of smartphone owners are worried about privacy: infographic
1to1 Magazine - Consumers Question Their Confidence in Mobile Privacy
BizReport - 72% of mobile users harbor security, privacy concerns
Mobile Marketing - Millennial Launches Mobile Audience Solution in the UK
The New Republic - There's a War in Cyberspace over Icons vs. Text
AdMonsters - Mobile Trust: Build It, and They Will Come
Website Magazine - Privacy Concerns Not Going Away
Econsultancy - 10 Interesting Digital Marketing Stats We've Seen This Week
Research Business Daily Report - Privacy, MRS, Fair Data, TRUSTe, Philpott
Mobile Marketing - 66 Per Cent of UK Consumers More Worried About Mobile Privacy in 2013

December 2012

ADOTAS - Author Chris Babel - Securing Consumer Trust and the Countdown to DNT
MediaPost Communications - Millennial Media Taps TRUSTe To Power Targeting Opt-Outs
Adweek - BlueKai: Not Just a Data Warehouse Anymore
ClickZ - TRUSTe Powers Privacy for Millennial Mobile Ads
Read Write Mobile - The Lawsuits Are Already Filed: Create Your Mobile Privacy Policy Now!

November 2012

MobileMarketing - Consumers Are Not Willing to Trade Privacy for Free Stuff
Compliance Week - Data Mapping Doesn’t Have to Be Such a Daunting Exercise
MobileMarketer - 4Info, Truste team up to protect mobile consumer privacy
Mashable - 5 Ways to Protect your Accounts When Shopping Online
AdWeek - Publishers Drop Twice as Many Cookies as E-Commerce Sites
Adotas - Nexage Launches Nexage Connect To Accelerate And Simplify The Mobile Advertising Market

October 2012

Houston Chronicle - How to turn off Apple’s new tracking system for advertisers on your iPhone, iPad
The Sacramento Bee - First In-Depth Analysis of the Impact of EU Cookie Directive Shows Majority of Users Choosing to Allow Advertising Cookies
MarketingWeek UK - Consumers require value in exchange for data
Mobile Marketing Magazine - "If something feels wrong, then there’s a good chance it is"
ComputerWeekly - UK website users opt in to advertising cookies
SF Gate - TRUSTe helps companies heed privacy laws

September 2012

DM News – interview with Richard Qui - Online privacy concerns outweigh mobile app downloads
Admonsters - Keeping Pace With Privacy Standards: Q&A With TRUSTe UK
The Drum - Lessons to learn from Tesco's privacy issues
Econsultancy - 63% of top UK websites have taken action on cookie compliance
ComputerWeekly - UK cookie law compliance mixed, study finds
Techworld - UK websites opt for minimal cookie warnings

August 2012

Fast Company - Your Smartphone Could Be Telling Advertisers How You Shop And Spend
MarketingWeek UK - Trust isn't an issue, it's the issue
MediaPost - JiWire Rolls Out 'Location Graph'

July 2012

Fierce Mobile Content - Survey: Mobile app privacy fears continue to escalate
Media Post - Mobile Privacy Trust May Be Eroding
DMNews - Consumers wary of mobile privacy policies
The Drum - Marketers are beginning to creep consumers out
Computerworld UK - Consumer concern over online privacy up by half
ReadWriteWeb - How to Curb Aggressive Mobile Ad Networks
SC Magazine - Protecting information with privacy
Adweek - Consumer Awareness of Ad Biz's Privacy Self-Reg Low, but Improving
GigaOM - Survey: Percentage of users saying they opt out of targeted ads has nearly doubled

June 2012

Digiday - What’s Next in Privacy?
GigaOM - Five ways startups can pivot on privacy
CNET - Can social networks protect your kids?
MediaPost - Web Standards Group Criticizes Microsoft's Do-Not-Track Move
PCWorld - US Lawmakers Call for Online, Mobile Privacy Legislation
Adotas - TRUSTe Privacy Index Series: 91 Percent Worry About Online Privacy
SC Magazine UK - TRUSTe release privacy certifications for websites

May 2012

Econsultancy - The EU cookie law conundrum in numbers
ClickZ - It's Privacy Crunch Time for U.K. Site Owners
CIO UK - How to start a business continuity program
BusinessExchange - TRUSTe Partners With BrightTag to Expand EU Privacy Management Suite

April 2012

Direct Marketing News - TRUSTe launches mobile ad privacy tool
Direct Marketing News - Road rules for mobile privacy
BBC - 'Action needed' to meet UK's cookie tracking deadline
ClickZ - TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Financial Times - Two thirds of web ‘cookies’ are for ads
AdWeek - TRUSTe Launches First-of-Its-Kind Mobile Ad Privacy Tool
TechCrunch - Two thirds of web ‘cookies’ are for ads

March 2012

MediaPost - TRUSTe Launches Service That Scans Publishers' Sites For Trackers
AdWeek - Apple Stirs Up Mobile Privacy Debate
AdAge - Why Path Will Survive Its Privacy Scandal: Great Design

February 2012

AdWeek - Divorcees, Southerners Most Concerned About Web Privacy
Direct Marketing News - Report: 90% of consumers worry about online privacy
eMarketer - US Consumers Hold Businesses Accountable for Online Privacy
All Things Digital - People Say They Care About Their Online Privacy, But Do They Care Enough to Switch?
AdWeek - Ad Biz Lauded for Privacy Self-Regulation as Debate Continues
PC World - Mobile App Stores to Require, Disclose Privacy Policies
Adotas - TRUSTe Survey Shows 90 Percent Of Adults Worry About Online Privacy
CNN - Path CEO: 'We thought we were doing this the right way'

January 2012

Venture Beat - TRUSTe secures $15M for increased online privacy managment
AdWeek - Privacy Firm TRUSTe Raises $15M in New Funding
San Francisco Chronicle - Why privacy policies don't work - and what might
Datanami - TRUSTe CEO Addresses the New Privacy Ecosystem
TechCrunch - Baseline, Accel Put $15M In Online Privacy Certification Company TRUSTe
AdWeek - Who's Life Is It, Anyway?
Direct Marketing News - DAA debuts consumer education campaign for online behavioral advertising

December 2011

IT Business Edge - Top Online Privacy Predictions for 2012
Direct Marketing News - The Evolution of Online Behavioral Advertising Self-Regulation
SC Magazine - Online privacy and security breeds customer confidence
PC World - Consumers Misled by Online Behavioral Advertising Companies, EU Group Says
Forbes - Privacy Policy Changes Should Be Crystal Clear, Especially When Your Genetic Info Is Involved

November 2011

Techcrunch - Examination Of Privacy Policies Shows A Few Troubling Trends
Digiday - Mobile Tracking Walks Fine Line on Privacy
ReadWriteWeb - TRUSTe to Issue Free Privacy Policy Creation Starter Kit for Mobile Developers
Adotas - Maintaining The Momentum And Credibility Of OBA Compliance And Self-Regulation
Mashable - 10 Tips to Avoid Cyber Monday Scams

October 2011

Mashable - Can There Every Really Be Privacy in the Cloud?
Xconomy - The VeriSign of Privacy? TRUSTe Scales Up and Tackles Mobile, Cloud, and Ads
TechNewsWorld - Shore Up Your Privacy Policy Before Disaster Strikes
MediaPost - Public More Worried About Privacy Loss Than Terrorism
Direct Marketing News - FTC, COPPA and PII, oh my

September 2011

Adotas - Online Privacy: Trading Perceptions For Reality
The Wall Street Journal - Do You Have to Block Ads to Block Web Tracking?
Digiday - Has Advertising Dodged the Privacy Bullet?
Mashable - Back To School: 10 Privacy Tips for The Connected Student
San Francisco Business Times - Fran Maier, president and executive chair of TRUSTe

August 2011

MediaPost - Privacy Icons Roll Out On Video Ads
ClickZ - Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Nymity - Behavioural Advertising and Privacy
Mashable - 10 Travel Tips for Protecting Your Privacy
1to1 Media - Consumers Are Wary of Online Behavioral Advertising

July 2011

ReadWriteWeb - ReadWriteWeb's Top Trends of 2011: Privacy
Adotas - TRUSTe Finds Users Don’t Trust Advertisers – Survey
CNET - Groupon updates rules on mobile tracking, data sharing
Mobile Marketing Quest - Interview at Digiday DPAC with Chris Babel of TRUSTe
ComputerWorld - Smartphone apps: Is your privacy protected?
Destination CRM - Mobile Commerce: The New Retail Therapy

June 2011

Business Insider - Why It's Too Early For Mobile Privacy Regulations
Bloomberg News - Accel's Ranzetta on Venture Capital, Tech IPOs
The Denver Post - Facebook and your teenager
The Los Angeles Times - Travel Insider: Don't take a vacation from Internet security
The Huffington Post - Intel's The Museum of Me: An Education in Data Privacy
iMedia Connection - The most expensive marketing mistake

May 2011

TIME - Senator Calls for Smartphone App Privacy Policies
AdAge - Despite Digital Privacy Uproar, Consumers Are Not Opting Out
InformationWeek - Google Brings TRUSTe Certification To Apps Marketplace
adotas - TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side
San Francisco Business Times - TRUSTe targets clouds, geotagging, mobile apps
MediaPost - Phoning It In: What Do We Think About Mobile Privacy?

April 2011

PC Magazine - Most Mobile Apps Lack Privacy Policies: Study
USA Today - iPhone, Android location-logging feature sparks privacy concerns
The Huffington Post - Why Tech Firms (and the White House) Should Appoint a Chief Safety Officer
Examiner.com - adWeb 3.0 on Privacy Versus Consumer Data Tracking
PC Magazine - Apple Adds 'Do Not Track' Option to Safari
ClickZ - Behavioral Ad Icon Moves to Europe
Direct Marketing News - TRUSTe launches consumer privacy program

March 2011

ClickZ - Google, Yahoo and TRUSTe Advance Self-Reg Plans
The Wall Street Journal - The 0.00002% Privacy Solution
Adotas - The Case For White Lists
Mashable - Your Online Guide to an Easier Tax Season
TIME - Chrome vs. Firefox vs. IE: Which Update Wins the Privacy Wars?
ReadWriteWeb - Want to Stand Out in the Bay Area? Make the "Hottest Companies in San Francisco" List
Washington Business Journal - Privacy becomes a hot commodity

February 2011

The Wall Street Journal - Web's Hot New Commodity: Privacy
Computerworld - Survey: The best privacy advisers of 2010
Adotas - TRUSTe Dishes On IE9 Tracking Protection
AdExchanger - TRUSTe CEO Discusses The Business Of The Trusted Intermediary As Privacy Concerns Swirl
PC Magazine - The Top 7 New Features in Internet Explorer 9 Release Candidate
Mobile Commerce Daily - Why smartphone users and developers should fear hackers

January 2011

USA Today - Facebook changes its lobbying status in Washington
MediaPost - Digital Advertising Alliance Icons Move Forward With TRUSTe
Inc. Magazine - Is 2011 the Year of a Digital Privacy Revolution?
ReadWriteWeb - Privacy Policies Are Dead, Privacy Watchdog Says
Fortune 3 - How to Increase Conversion Rates for eCommerce

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