Industry Leaders will Advise Secretary of Homeland Security and its Chief Privacy Officer on Privacy Policies and Operations

San Francisco, CA – February 24, 2005 - TRUSTe, the leading online privacy non-profit organization, today announced that its chairman and two members of its board have been selected to sit on the U.S. Department of Homeland Security’s (DHS) Data Privacy and Integrity Advisory Committee. This committee has been established to advise the DHS Secretary and the agency’s Chief Privacy Officer on programmatic, policy, and technological issues that affect privacy.

“TRUSTe strongly supports the Department of Homeland Security’s creation of an advisory committee on data privacy and integrity,” said Fran Maier, executive director and president of TRUSTe. “Since the early days of the Internet, TRUSTe has worked with organizations and individuals to establish a framework of trust for online commerce. We are pleased DHS selected three of our board members to join this influential group, further demonstrating TRUSTe’s leadership.”

Richard Purcell was appointed TRUSTe Chairman of the Board in January. He is the CEO of Corporate Privacy Group, an independent privacy-consulting group, which focuses on privacy education. Previously, Purcell was the Chief Privacy Officer for Microsoft Corporation. Joseph Alhadeff, vice president for global public policy and chief privacy officer of Oracle Corporation, has served on the TRUSTe board since January 2004. David Hoffman, group counsel and director of privacy at the Intel Corporation, has experience in privacy issues with business compliance and product development.  Mr. Hoffman has served on the TRUSTe Board of Directors for three years.

Members of the Advisory Committee have diverse expertise in privacy, security and emerging technology, and come from large and small companies, the academic community, and the non-profit sector. The members also reflect a geographic diversity as well as a seasoned depth of knowledge on issues of data protection, openness, technology, and national security. Members for the first term will serve for two years, three years, or four years and all subsequent members will serve for a period of four years. The first Privacy Advisory Committee meeting will be held on April 6, 2005 in Washington, DC.

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.