NFL Joins TRUSTe Privacy Seal Program With 28 Affiliated Websites Certified in Advance of 2006 Season

New York, NY and San Francisco, CA – August 7, 2006 - The NFL today announced that 28 affiliated Websites have been certified to display the TRUSTe Privacy Seal, demonstrating the league’s commitment to consumer privacy and trust online. With the start of the 2006 NFL pre-season in August and the popularity of NFL fantasy football generating increased traffic to NFL Websites, visitors can be confident that TRUSTe-certified sites will provide notice and choice regarding use of their personal information.

Newly-certified NFL sites include NFL.com, Superbowl.com, the Pro Football Hall of Fame Website and 25 individual NFL team Websites. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process. To earn TRUSTe certification, NFL Websites agree to comply with ongoing oversight and TRUSTe’s consumer dispute resolution process.

“TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security,” said David Proper, the NFL’s senior counsel. “As a qualified third party, TRUSTe effectively ensured the integrity and consistency of privacy policies and practices across our sites.”

The TRUSTe Privacy Seal is one of the most recognized branded symbols of online trust among consumers. The TRUSTe Privacy Seal communicates that a Website has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission’s Fair Information Practices. 

“By becoming a TRUSTe sealholder, the NFL gives its fans clear signal that it is trustworthy and respects the privacy wishes of the people who visit NFL Websites,” said Fran Maier, executive director and president of TRUSTe. “The NFL joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program.”

Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through Watchfire monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with posted privacy statements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.