TRUSTe Privacy Index Shows Online Privacy Policies Are Lengthy, Complicated and Reveal Alarming Trends
TRUSTe Analyzes Privacy Policies of Top 100 U.S. Websites; Launches New "Privacy Pulse" Information Series to Track Changes and Trends in Online Privacy
"Clearly, more work needs to be done to deliver shorter, more accessible privacy policies that can be quickly and easily understood by consumers, so that they have the ability to make choices regarding the sharing of their personal information," said Chris Babel, CEO of TRUSTe. "By releasing this first privacy index and launching our new 'Privacy Pulse' information series, TRUSTe is dedicating its substantial expertise and resources to further educate the market about responsible online privacy practices - including privacy policies. We believe that this open approach brings tremendous value by identifying the changes that are needed to provide more transparency and build online trust. This, in turn, paves the way for the successful implementation of new and innovative online technologies."
TRUSTe Privacy Index - Key Findings from the 2011 Website Edition
In addition, because disclosures are not clear and readily transparent, most consumers do not fully understand that when they visit one site, another company can be tracking their behavior, and yet another company might be receiving a copy of the data they entered.
The privacy index findings include current online trends, such as:
- 72 percent of the websites analyzed say that they allow third-party tracking on their sites;
- 36 percent say that they collect users' location data; and
- 31 percent say that they share user-provided data with third parties.
However, in regards to consumer disclosures, many websites still fall short:
- 93 percent of the websites do not disclose how long they keep customer data on file; and
- 68 percent do not explain how a user can delete an account.
For more information, and to access the complete TRUSTe Privacy Index 2011 Website Edition, go to http://www.truste.com/privacy-index-2011-websites/.
TRUSTe Privacy Pulse Information Series
By launching its new "Privacy Pulse" information series, TRUSTe will address and share research findings regarding the most significant issues in online privacy - spanning advertising, cloud services, mobile apps, and websites. By making these findings available, TRUSTe extends its commitment to provide the tools to help consumers manage their own privacy needs, while delivering a critical framework and reference point for businesses to approach and implement responsible online privacy practices.
TRUSTe will continue its online privacy information series with a 2012 Mobile Edition.
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.