Increases Order Value with Enhanced Trust Solutions from TRUSTe 

Company increased average order value by $10 and safeguarded customer data

SAN FRANCISCO - November 9, 2009 –TRUSTe, the leading online privacy seal and trust assurance service, today announced that, one of the most visited websites for allergy relief products and allergy relief information, is using TRUSTe’s newly-launched small business services to enhance online consumer trust and increase sales conversions. As a result of displaying the TRUSTe Trustmark, achieved a $10 increase in its average order value. is a specialty online retailer of allergy, asthma, and sinus relief products. differentiates itself by offering superior customer service and providing comprehensive information and resources on allergies and allergic diseases. The company’s challenge is not only to attract online customers, but also to maximize the dollar sales amount on every visit.

“The increase in consumer trust in our site and the increase in average order volume can be directly attributed to our adding the TRUSTe seal to the order section of our Website,” said Cade McDonald, CEO of “The company’s online sales continue to grow and customers are confident that will safeguard their personal and financial information.”

The company’s original Website launched in 2000. As part of a site rebranding and test program, displayed the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program. TRUSTe’s testing partner, Amadesa, measured the results. Amadesa’s testing allows merchants to 1) measure the dollar increase in sales and average order value from sites displaying the TRUSTe seal, and 2) confirm that increases in visitor purchasing are statistically relevant.

“Our Trusted Site Services are showing incredible conversion rates for small business retailers,” said Fran Maier, CEO of TRUSTe. “Over the past decade, consumers have come to know and trust the TRUSTe seal on large merchant Websites, and this new data proves that small businesses are seeing the same success and enhanced consumer trust.”

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.

About is a multi-channel retailer founded in 2000 which sells allergy and asthma relief products, air purifiers, HEPA vacuum cleaners, humidifiers, dehumidifiers, and allergy bedding via the internet, a product catalog, and a network of over 4,000 referring allergy physicians. The company also manufacturers Allergy Armor Allergy Bedding, boasting the smallest average pore size in the industry. As a pioneer in the field of allergy relief products, is one of the most visited websites for allergy relief products and allergy relief information on the web. To learn more, visit