AchooAllergy.com Increases Order Value with Enhanced Trust Solutions from TRUSTe
Company increased average order value by $10 and safeguarded customer data
SAN FRANCISCO - November 9, 2009 –TRUSTe, the leading online privacy seal and trust assurance service, today announced that AchooAllergy.com, one of the most visited websites for allergy relief products and allergy relief information, is using TRUSTe’s newly-launched small business services to enhance online consumer trust and increase sales conversions. As a result of displaying the TRUSTe Trustmark, AchooAllergy.com achieved a $10 increase in its average order value.
AchooAllergy.com is a specialty online retailer of allergy, asthma, and sinus relief products. AchooAllergy.com differentiates itself by offering superior customer service and providing comprehensive information and resources on allergies and allergic diseases. The company’s challenge is not only to attract online customers, but also to maximize the dollar sales amount on every visit.
“The increase in consumer trust in our site and the increase in average order volume can be directly attributed to our adding the TRUSTe seal to the order section of our Web site,” said Cade McDonald, CEO of AchooAllergy.com. “The company’s online sales continue to grow and customers are confident that AchooAllergy.com will safeguard their personal and financial information.”
The company’s original Web site launched in 2000. As part of a site rebranding and test program, AchooAllergy.com displayed the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program. TRUSTe’s testing partner, Amadesa, measured the results. Amadesa’s testing allows merchants to 1) measure the dollar increase in sales and average order value from sites displaying the TRUSTe seal, and 2) confirm that increases in visitor purchasing are statistically relevant.
“Our Trusted Site Services are showing incredible conversion rates for small business retailers,” said Fran Maier, CEO of TRUSTe. “Over the past decade, consumers have come to know and trust the TRUSTe seal on large merchant Web sites, and this new data proves that small businesses are seeing the same success and enhanced consumer trust.”
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
AchooAllergy.com is a multi-channel retailer founded in 2000 which sells allergy and asthma relief products, air purifiers, HEPA vacuum cleaners, humidifiers, dehumidifiers, and allergy bedding via the internet, a product catalog, and a network of over 4,000 referring allergy physicians. The company also manufacturers Allergy Armor Allergy Bedding, boasting the smallest average pore size in the industry. As a pioneer in the field of allergy relief products, AchooAllergy.com is one of the most visited websites for allergy relief products and allergy relief information on the web. To learn more, visit http://www.AchooAllergy.com.