TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses
SAN FRANCISCO - February 23, 2010 –Today, TRUSTe, provider of the leading online privacy seal and an Internet trust authority, launches its newest Privacy Policy Generator (PPG), which provides a custom privacy policy for a wide-range of websites, from online retailers to online publishers, backed by the TRUSTe certification and seal. The new offering is part of TRUSTe’s Privacy Services for small and medium-sized businesses.
With the new PPG, small business owners of all kinds are able to quickly construct a TRUSTe-hosted privacy policy for their site using an intuitive widget interface. A customer indicates what kind of personal data they are collecting from consumers, how they use the information, and a number of other key elements, and the PPG provides an accurate and consumer-friendly policy, featuring graphical icons to enhance consumer understanding.
“Having an accurate privacy policy is critical to website compliance. As an advisor to small organizations, entrepreneurs and marketing professionals, I advise them to do their privacy policies the right way with TRUSTe, who makes creating a privacy policy a breeze. I rest assured knowing my policy is compliant, my site evokes trust with their expert seal and I love that their team will support me to keep it current for years to come,” said Lorrie Thomas, MA, CEO of Web Marketing Therapy™.
Unlike other static privacy policy generators, TRUSTe also scans a customer’s site to ensure the site’s legitimacy, and to verify the presence of certain security and privacy elements, such as cookies and other related tracking technologies, to ensure that the privacy policy is accurate and contains important consumer disclosures. Once the privacy policy is approved by TRUSTe’s privacy professionals, a customer can display their TRUSTe verified privacy policy and seal, thereby increasing consumer confidence and driving improved business results. Merchants report increased transactions and higher average order values when they display the TRUSTe seal, and the seal drives significant improvement in marketing conversion and lead form completion and quality.
From start to finish, the process can be completed within one business day, giving business owners a nimble and flexible privacy solution in what normally would take several weeks and several thousand dollars with an attorney. For larger companies or those with more complex web sites and privacy disclosures, TRUSTe continues to offer a range of services that include custom consultation with TRUSTe’s privacy professionals. The new PPG, scanning technology, and TRUSTe Seal is part of TRUSTe’s Standard Privacy Services starting at just $499 per year. To learn more about TRUSTe’s Standard Privacy Services visit: /products-and-services/small_medium_business_privacy/index.html.
About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, Microsoft, and rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
Quick Links
Web Marketing Therapy’s TRUSTe-hosted Privacy Policy:
http://privacy-policy.truste.com/verified-policy/www.webmarketingtherapy.com
A TRUSTe Privacy Seal Success Story:
/pdf/Debnroo_Case_Study.pdf
TRUSTe Blog:
www.truste.com/blog
TRUSTe for Small Business on Twitter:
http://twitter.com/TRUSTesmallBiz
TRUSTe Privacy Policy Generator:
/products-and-services/small_medium_business_privacy/privacy_policy_generator.html.
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