Conduit Community Toolbars Are Now TRUSTe Certified

Conduit community toolbars included on the only industry recognized safe-software whitelist

SAN FRANCISCO—September 9, 2008— Conduit, a leading provider of website syndication solutions for web publishers, and TRUSTe, the recognized authority in online privacy, today announced Conduit’s adoption of TRUSTe’s TRUSTed Downloads certification. Trusted Downloads is the first software standards program in the industry, certifying downloadable software that demonstrates informed consumer choice, does not exhibit surreptitious activities, and is distributed in a responsible manner. Web publishers using the Conduit platform can be assured that their branded community toolbar will be a safe and secure method for syndicating their content and applications on Internet Explorer and Firefox.

As consumers download millions of applications per day on home computers and mobile devices, a certification program for downloadable software is critical to heighten online accountability. Conduit’s certification marks an unprecedented commitment to build a trusting collaborative platform to protect consumer privacy.

TRUSTed Downloads certification standards mandate transparent distribution practices, clear disclosure and informed consent prior to download and a clean uninstall,” said Colin O'Malley, vice president of strategic business for TRUSTe. “Conduit’s solution was evaluated from the perspective of both the publisher and the end-user and passed our rigorous testing with flying colors.”

Companies with TRUSTed Downloads certification, such as Conduit, are published on the only industry-recognized safe-software whitelist. Content and search providers, anti-spyware vendors and online advertisers use this TRUSTed Downloads whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. In addition, a TRUSTe seal is visible at the point of each download, which reassures community toolbar subscribers.

“This certification validates what over 180,000 web publishers already know: Conduit will stop at nothing to ensure a safe and secure experience for web publishers and their users,” said Ronen Shilo, CEO of Conduit. “And now our web publishers have a way to prove the safety and security of their toolbar to their users.”

Organizations interested in syndicating their content and applications on a branded community toolbar can go to www.conduit.com. Conduit’s easy-to-use platform is available free of charge. The community toolbar is a safe browser plug-in supported by Firefox and Internet Explorer for Windows, Mac and Linux.

About TRUSTed Downloads

TRUSTed Downloads is a certification program for downloadable software, which demonstrates informed consumer choice, doesn't exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors. The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the Trusted Downloads website at www.trusteddownload.com.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.