eBay Inc.’s New Browser Highlighter Application Earns TRUSTed Downloads Certification

Company Selected as Technology Innovator in Online Privacy for 2009

San Francisco, Calif. – February 17, 2009 - eBay Inc. today announced that its software application, Browser Highlighter, in its beta version, has passed the certification process for TRUSTed Downloads. The Browser Highlighter application, which highlights phone numbers, forms and other products to take the legwork out of web surfing, has been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.

“eBay’s Browser Highlighter application has passed the rigorous certification process for the TRUSTed Downloads whitelist, demonstrating a commitment to protecting consumer privacy,” said Fran Maier, CEO of TRUSTe. “By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users. Given the sensitive nature of user data on eBay, we applaud eBay for taking all the necessary steps to ensure a safe experience for customers using their new Browser Highlighter.”

“At eBay, we’re always aiming to give our customers a simple and secure user experience,” said Scott Shipman, Global Privacy Leader for eBay. “Receiving TRUSTe’s Trusted Downloads certification is further validation that the processes employed by eBay, to protect our customers’ personal and financial information, adhere to and often exceed the highest industry standards.”

The program sponsors, representing leading content and search providers, anti-spyware vendors and online advertisers, offer market incentives for downloadable software publishers to get certified. AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.

During the certification process, TRUSTe reviews notice and consent experience for consumers, and tests the operation and behavior of the software with testing partner AppLabs Technologies. A premier provider of testing, QA and certification of software and hardware platforms, AppLabs has worked with TRUSTe to develop a rigorous set of testing protocols to assess a broad range of application behavior. With the launch of the whitelist, TRUSTe will be conducting ongoing monitoring of the applications as they are encountered by users.

The TRUSTed Downloads whitelist can be found here: TRUSTed Downloads whitelist

About TRUSTed Downloads
Trusted Downloads is a certification program for downloadable software, which demonstrates informed consumer choice, doesn't exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors. The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the TRUSTed Downloads website at www.trusteddownload.com.

About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com and others. eBay Inc. is headquartered in San Jose, Calif.

About TRUSTe
TRUSTe helps millions of consumers identify trustworthy online organizations through its TRUSTed Websites seal, TRUSTed Email and TRUSTed Downloads. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Websites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, Pepsi and Apple. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit www.truste.com.

        

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.