eBay and TRUSTe To Improve Safety of Downloadable Software

TRUSTed Downloads to certify downloadable software from eBay and its developers

San Francisco, Calif. – June 26, 2008 - eBay Inc. (Nasdaq: EBAY; www.ebay.com) and TRUSTe today announced that they will partner to raise awareness of best practices surrounding downloadable software through the use of standards set forth by TRUSTed Downloads. Already a certified TRUSTed Websites holder, eBay will go further and adopt TRUSTed Downloads certification for downloadable applications and provide incentives for members of the eBay Developers Program to do the same.

TRUSTe will offer members of the eBay Developers Program discounts to obtain TRUSTed Downloads certification. This partnership will ensure that downloadable software used in association with eBay is consistent with industry best practices for informed consumer choice, overall software behavior, and responsible distribution and promotion practices.

“TRUSTe is committed to continually improving ecommerce, and we are thrilled to be entering into this relationship with eBay,” said Fran Maier, executive director and president of TRUSTe. “eBay’s pledge to improve downloadable software is a noteworthy step to heighten online accountability in the downloadable space. Our expertise, coupled with eBay’s reach, marks an unprecedented commitment to build a trusting collaborative platform to protect consumer privacy.”

About TRUSTed Downloads
Trusted Downloads is a certification program for downloadable software, which demonstrates informed consumer choice, doesn't exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors. The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the TRUSTed Downloads website at www.trusteddownload.com.

About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com and others. eBay Inc. is headquartered in San Jose, California.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please see http://www.truste.com.

        

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.