Cathy Bump Joins as Vice President of Policy & Legal and David Currie Named Vice President of Business Development

San Francisco, CA – October 4, 2004 - TRUSTe, the leading online privacy certification and seal program, today announced that it has hired Cathy Bump as vice president of policy & legal and David Currie as vice president of business development. The new executives join TRUSTe as it continues to strengthen its influence on federal and state online consumer privacy policy and increase organizational expertise in security and technology.

Bump joins TRUSTe from Intuit where she served as in-house privacy counsel for the financial software and Internet company, which has 28 consumer-facing Web sites. At Intuit, Bump managed compliance with all privacy and data security-related laws, and also shaped internal and external positions on privacy and direct marketing issues and legislation.

Bump also specializes in privacy and data security issues. She has particular expertise in financial privacy including the Gramm Leach Bliley Act, the Fair Credit Reporting Act and the Fair and Accurate Credit Transactions (FACT) Act.

Bump has dealt extensively with e-mail-related issues and the CAN-SPAM Act and her public policy experience includes working with the Federal Trade Commission on compliance issues and participating in numerous federal rulemaking processes. Bump holds a J.D. from Hastings College of the Law and a B.A. in political science from Stanford University.

Currie brings to TRUSTe more than 17 years of technology industry experience, including senior positions at ScanAlert, MeetWorldTrade, Neopost, ADP and Oracle.Currie held the position of co-founder and chairman of ScanAlert, a company that provides third-party security protection against hackers. He was also co-founder of Etera Systems, the first business application service provider in the U.S., Currie served as COO until its acquisition by Corio (NASDAQ:CRIO). In his role as CTO of MeetWorldTrade, he led the creation of a successful, award winning secure international trading marketplace with collaboration, negotiation and transaction facilities. As CIO of Neopost, Currie was responsible for ensuring the security of U.S. Postal Service electronic money used to automatically refill postage meters. Currie holds a BA from San Francisco State University.

“The timing could not be better for Cathy and David to join our executive team,” said Fran Maier. “TRUSTe’s brand recognition has never been greater, nor has the need for the privacy advocacy and oversight that we provide. We’ve set a very aggressive agenda for licensee growth and policy support, and Cathy and David bring a well-established track record of success in helping organizations achieve their goals.”

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.