TRUSTe Announces Major Expansion to Advertising Solutions Team; Adds Industry Veterans in Sales, Operations and Client Solutions to Meet Surging Privacy Demands in Online Advertising

Company Now Has 100 Employees and Anticipates Continued Growth as Privacy Issues Remain on Forefront for Both Businesses and Consumers

San Francisco, Calif. – October 31, 2011 - TRUSTe, the leading online privacy solutions provider and largest DAA-approved online behavioral advertising (OBA) compliance provider, today announced that it is making a major investment in its Advertising Solutions Team to address surging privacy needs in online advertising and has appointed industry veteran Patricia Neuray as Managing Director, Advertising Solutions. With senior staff additions in sales, operations, marketing and product management, TRUSTe now has more than 100 employees focused on providing privacy management and compliance solutions globally across all online channels, including advertising, mobile applications, cloud services, data collection, social media and websites.

"Online search advertising is projected to grow from $34 billion to $61 billion in the next five years," said Chris Babel, CEO for TRUSTe. "TRUSTe is making significant investments in staff, solutions and services to meet this incredible growth trajectory, and we welcome Patricia on board to our Advertising Solutions Team as we enter this exciting new phase in our development."

With more than 20 years of experience in advertising, e-commerce and online media, Neuray's background in sales management combined with her strong brand and advertiser relationships bring an invaluable depth and breadth of experience to the TRUSTe Advertising Solutions Team.

Before joining TRUSTe, Neuray held the position of Senior Vice President, National Ad Sales and Customer Marketing, at Business.com. While at Business.com, Neuray built its day-to-day sales operations team; generated new revenue streams that diversified their ad product portfolio; and attracted Fortune 500 brand advertisers, such as Visa, Cisco, Microsoft and American Express. Prior to Business.com, Neuray worked for a division of Monster.com, TMP Worldwide, as Senior Vice President of New Business Development, where she led a team of 50 and drove all new business sales. Her background also includes the position of Vice President Yahoo Search at Yahoo, where she was responsible for more than $300 million in annual revenue via strategic accounts in the East and Midwest regions in the U.S.

TRUSTe's TRUSTed Ads platform is the largest DAA-approved OBA compliance provider by sheer volume and features the DAA's "Advertising Option Icon" - the acknowledged global mark for enhanced notice and choice - as part of its self-regulatory program to provide consumers with clear notice and choice for OBA.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please see http://www.truste.com.

        

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.