TRUSTe's Fran Maier Testifies on the Spy Act, Bill H.R. 964, and Industry Self-Regulation

Washington, D.C. – March 15, 2007 - Fran Maier, executive director of TRUSTe, offered expert commentary on bill H.R. 964, “The Spy Act,” before the Subcommittee on Commerce, Trade and Consumer Protection, Committee on Energy and Commerce, U.S. House of Representatives. TRUSTe, the nation’s leading independent, nonprofit organization dedicated to advancing Internet privacy and trust, adamantly supports a federal law to provide baseline protections for consumers from spyware.

Maier discussed private sector initiatives to encourage and maintain best practices for downloadable software that, in conjunction with a federal law, will provide Internet users relief from problems associated with spyware and unwanted consumer advertising and tracking software. Maier recommended that H.R. 964 include a safe harbor for industry self-regulatory compliance programs such as TRUSTed Downloads. TRUSTed Downloads, sponsored by TRUSTe and partners AOL, CNET Networks, Computer Associates, Microsoft, Verizon and Yahoo! with input from the Center for Democracy and Technology, certifies consumer downloadable software and serves as the model for industry best practices.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please see http://www.truste.com.

        

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.