TRUSTe Unveils Free Mobile Privacy Policy Service Enabling App Developers and Publishers to Quickly Comply with California Law

TRUSTe Research Reveals Only 1 in 3 Mobile Apps Have Privacy Policies, and Virtually None Are Optimized for Mobile Devices

San Francisco, Calif. – February 23, 2012 - Fast on the heels of the landmark privacy enforcement announcement yesterday by technology heavyweights Apple, Google, HP, and Microsoft - and the FTC's staff report earlier this week criticizing mobile app developers over their handling of personal information, particularly information from children - TRUSTe, the leading privacy managment solutions provider, today announced the general availability of its free mobile privacy policy service. The new service gives app developers and publishers a simple, efective, mobile-optimized privacy policy that can be easily created and managed online to build customer trust and ensure compliance with the new law. The free privacy policy service is available now at www.truste.com/free-mobile-privacy-policy

"We applaud the agreement by some of the leading players in the mobile app ecosystem to band together and help accelerate the adoption of privacy best practices by app developers and are excited to be able to help with our free mobile app privacy policy service," said Chris Babel, CEO of TRUSTe. "We expect the service will greatly benefit the thousands of small developers who do not have the legal and financial resources to do this on their own. For years, TRUSTe has been leading the way in delivering mobile privacy management solutions for enterprise businesses and we can now lend our expertise to all developers in the mobile market."

About TRUSTe's Free Mobile Privacy Policy
TRUSTe's free mobile privacy policy follows TRUSTe's introduction of the industry's first mobile privacy solution last year. Developers access an online service to instantly create their policy. The service leverages technology used in TRUSTe's full featured mobile privacy solution, giving all application developers acces to the following feeatures and capabilities:

  • Fast and easy set up, allowing application developers to have a privacy policy up and running in just minutes
  • Intuitive point-and-click user interface
  • Unique, mobile-optimized policy designed to enhance transparency and readability on mobile devices

To create a privacy policy, developers only need to answer a series of questions about their application's handling of user generated data.

For businesses that require a more robust privacy solution, TRUSTed Mobile Apps and monitoring program includes: enterprise-level customization, policy certification, dispute management and use of the TRUSTe Certified Privacy Seal on mobile sites and applications. For more information about TRUSTe's full suite of mobile privacy solutions, click here

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand. For more information, please visit http://www.truste.com.

        

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.