TRUSTe and GeoTrust Partner to Promote Safer Online Transactions
Educating Consumers to Recognize Trusted Websites is the Common Goal
Wellesley, MA and San Francisco, CA – December 13, 2004 - TRUSTe, the leading online privacy certification and seal program and GeoTrust, Inc., a leader in identity and security solutions for e-business, today announced that they will work together with the goal of educating consumers to more easily recognize trusted e-commerce sites. GeoTrust will also be incorporating TRUSTe members’ site seal information into its free TrustWatch identity verification toolbar and search site. The partnership illustrates TRUSTe's and GeoTrust’s continued commitment to build trust between consumers and businesses in the evolving networked world.
“Internet phishing and fraud are rapidly undermining consumer confidence to the detriment of legitimate online businesses,” said David Currie, vice president of business development at TRUSTe. “GeoTrust and TRUSTe are committed to restoring trust through education and by developing policies and technologies that will protect privacy and help restore trust on the internet.”
The TRUSTe seal, displayed on leading e-commerce sites, indicates to consumers that the site adheres to strict privacy standards. TrustWatch,™ a free toolbar and search site from GeoTrust, is used to verify the identity and security of websites requesting confidential information to help consumers guard against fraudulent or unsecured transactions.
TRUSTe privacy seal data has been incorporated into the TrustWatch site verification ratings. With one click in the TrustWatch toolbar, consumers will be able to obtain additional identity, security and privacy information for sites they are visiting, or be warned that the site is not able to be deemed trustworthy. TRUSTe will also promote the use of TrustWatch to its member companies and the Internet community via its website. Additionally, the two companies are working on future technology solutions designed to stem the tide of fraudulent online activity.
“TRUSTe and GeoTrust have become two of the most recognizable brands on the Internet, and convey the highest level of consumer confidence,” said Chris Bailey, GeoTrust’s chief technology officer. “By incorporating TRUSTe and other trust factors into TrustWatch, we are making it simpler for consumers to understand the components of secure transactions – from privacy to encryption to identity verification.”
TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of products to help companies safely collect and use customer data to power their business by building trust, driving engagement and ensuring compliance across all their online channels – websites, mobile apps, advertising and cloud services. More than 5,000 companies, including top international brands like Apple, Disney, eBay, Forbes, HP and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. In addition to privacy assessments and certifications which enable businesses to display the globally recognized TRUSTe Certified Privacy Seal, TRUSTe offers innovative technology products, including website monitoring, online behavioral advertising (OBA) compliance controls for desktop and mobile ads, and EU cookie compliance controls. For more information, please visit http://www.truste.com.
About GeoTrust, Inc.
GeoTrust, Inc., a leader in Identity and Trust Services, helps organizations of all sizes secure e-commerce transactions, trusted identities and fully managed trusted environments for conducting e-business. GeoTrust’s Web Security Services offer hosting providers and businesses with world-class digital certificates for fast transaction security and patent-pending smart-seals to ensure a trusted identity on the Web. GeoTrust also offers managed security services for large enterprises. With more than 70,000 companies in over 140 countries using its technology for transaction security, GeoTrust is the second largest digital certificate provider in the world. GeoTrust can be reached at www.geotrust.com or 800-944-0492.