TRUSTe Names Chris Babel as CEO 

Security software industry veteran will lead next chapter in company’s growth

SAN FRANCISCO - December 8, 2009 –TRUSTe, the leading provider of online privacy trustmarks, today announced that the board of directors has named Chris Babel to the position of CEO, succeeding Fran Maier. Ms. Maier will serve as Executive Chairman and President with continued operational responsibilities, including advancing TRUSTe’s brand and market presence. 

Mr. Babel spent more than 10 years at VeriSign in a number of roles, and most recently served as senior vice president and general manager of the company’s worldwide Authentication Services (SSL and Identity Authentication) business, responsible for strategy, sales, marketing, product and support. Previously Babel was the vice president and general manager of VeriSign’s Managed Security Services (MSS) business on a worldwide basis. 

Before taking on these general manager roles, Mr. Babel spent five years at VeriSign as chief of staff to the CEO and as vice president of corporate development.  In these roles Babel was responsible for driving synergies across the company, leading the strategic planning process, restructuring various businesses and managing the corporate development team, executing acquisitions such as Network Solutions, Signio and Thawte.

 “TRUSTe is poised to achieve a new level of growth as businesses compete more aggressively for customer loyalty and share of spend, trust increasingly becomes a strategic issue for online brands,” said Babel.  “TRUSTe’s privacy and trust services represent the industry standard for helping businesses improve relationships with their customers and ensure confidence in online interactions.

Before joining VeriSign, Babel served as an associate in Morgan Stanley’s Technology Mergers and Acquisitions group as well as its Corporate Finance group.  During that time, Babel was involved in numerous equity and debt financings, acquisitions, divestitures and spin-off transactions for a variety of technology companies.

“Chris brings a wealth of talent and experience to the position and I know the company will be well served by his leadership,” said Fran Maier, president and chairman. “I look forward to working with Chris to expand TRUSTe and our range of privacy and trust services.”

Mr. Babel holds a Bachelor of Arts degree in Mathematical Methods in the Social Sciences and Economics with Highest Distinction from Northwestern University and was awarded the Frederick Deibler Award in Economics.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.