San Francisco, Calif. – September 15, 2009 - TRUSTe, the most widely recognized trustmark on the internet and recognized leader in online trust and reputation, announced today that James Arra, formerly a senior sales leader at Symantec/Vontu, has been named Vice President of Sales. James brings more than 20 years of high tech sales experience to TRUSTe, having significantly accelerated the revenue growth of several startup, pre-IPO and public companies.

At TRUSTe, James will use his proven expertise to lead the sales of TRUSTe’s privacy services and seal programs and significantly grow the TRUSTe customer base. Increasing concerns about identify theft, malware and compromised access to personal information has heightened consumer and business interest in online privacy. TRUSTe has responded with new products and service capabilities and is now expanding its team to reach the broad range of companies, large and small, which can use TRUSTe solutions to build online confidence and boost sales.

“We believe that James’ substantial capabilities in sales and experience in security and e-commerce will make him an invaluable member of the executive team,” Fran Maier, CEO of TRUSTe. “We look forward to working with James to continue to increase our market reach and elevate the impact of our programs.”

James previously held sales leadership positions at early-stage companies including Vontu, Rearden Commerce and FreeMarkets. Leading the Worldwide Territory and Channel sales teams at Vontu, in a two-year period James increased their SMB business by over 300%. Before that, James held the position of Vice President and General Manager at FreeMarkets, where he made significant contributions to the company’s impressive growth from $16 million to over $180 million and a highly successful IPO.

James holds a Bachelor of Science degree in Electrical Engineering and a minor in Quantitative Economics and Decision Theory from University of California San Diego.

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.