TRUSTe offers widest range of EU privacy solutions as TRUSTed Ads is authorised as Provisionally Approved Icon Provider for the EDAA

TRUSTed Ads, one of the leading, global self-regulatory platforms for online behavioural advertising (OBA) compliance has been authorised as a Provisionally Approved Icon Provider for the European Interactive Digital Advertising Alliance.

As the only compliance platform to leverage TRUSTe's global privacy brand and reputation for consumer protection, the TRUSTed Ads programme offers advertisers, publishers, agencies and solution providers one of the best ways to achieve reliable, scalable and cost-effective compliance with the privacy standards outlined in the IAB Europe OBA Framework.

Numerous European companies including Adconion UK, MediaMind, and YD - have already standardised on the TRUSTed Ads platform which has the largest OBA-EU compliance footprint, collectively serving billions of impressions in Europe each month.

Alain Heureux, President of the IAB Europe and Chairman of the EDAA said: "As the organisation responsible for enacting key aspects of the OBA Self-Regulatory Programme in Europe, the establishment of the EDAA will drive greater transparency in the relationship between consumers, websites, technology providers and advertisers. We are pleased that TRUSTe, as a proven industry partner to provide privacy control and self-regulation solutions worldwide, is now partnering with EDAA to facilitate compliance with the Programme."

Danilo Labovic, Managing Director EMEA for TRUSTe said: "At TRUSTe, we offer a holistic approach to helping businesses develop good privacy practices and grow consumer trust. We are delighted to be working closely with the EDAA and proud to be recognised as a Provisionally Approved Icon Provider by the EDAA and to be a trusted enabler of key aspects of the European Self-Regulatory programme. Combined with the other elements of TRUSTe's EU Privacy Management Suite and our Privacy Certification programmes, we are the only provider in the EU to be able to offer businesses a one-stop-shop for their privacy requirements."

TRUSTe's TRUSTed Ads solution provides a customised version of TRUSTe's well-established OBA compliance platform already in use by the world's largest advertisers, publishers and networks. TRUSTed Ads EU meets self-regulatory requirements, while delivering notice and choice to consumers and features the "Forward i" Advertising Option Icon – the acknowledged global mark for enhanced notice and choice. Companies in the advertising ecosystem can leverage the TRUSTed Ads platform to provide customised privacy notice and controls for consumers to increase favourability and perceptions about behavioural or other ad targeting.

For more information about TRUSTed Ads please go to www.truste.com/ads-eu

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.

About EDAA
The European Interactive Digital Advertising Alliance is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach.

Follow the EDAA setup progress on Twitter:@EDAAStatus

Media contacts
For TRUSTe EU media enquiries and interview requests please contact Eleanor Treharne-Jones at +44 (0) 7811 093648 or e-mail eleanor@truste.com

For more information regarding the setup of the EDAA, please contact: info@edaa.eu / T: +32 (0)2 513 7806