TRUSTe and Ponemon Institute Announce Results of 2007 Most Trusted Companies for Privacy
Overall and Industry-by-Industry Rankings Rate Top Performing Commercial and Government Organizations
San Francisco ,CA and Traverse City,MI – March 28, 2007 - TRUSTe and the Ponemon Institute have announced the results of the 2007 Most Trusted Companies for Privacy Study, an annual evaluation of how consumers perceive organizations that collect and manage their personal information. The 2007 Most Trusted Companies for Privacy Study ranks companies and federal agencies industry-by-industry as well as providing a list of overall top performing companies.
TRUSTe and the Ponemon Institute are hosting a webinar discussing the Most Trusted Companies for Privacy Study from 1:00pm – 2:00pm EDT/10:00am – 11:00am PDT today.
Overall, the top three rated companies for privacy trust in 2007 are, in order, American Express, Charles Schwab, and IBM. In 2006 the top three companies were American Express, Amazon, and Proctor & Gamble. Previous years’ winners have included E-Loan, Hewlett-Packard, and eBay.
“We're very pleased by this recognition of Schwab’s commitment to respect our clients’ privacy; it’s essential to be good stewards of our clients’ information as well as their assets,” stated Janet Chapman, chief privacy officer, The Charles Schwab Corporation.
“At IBM, one of our core values is trust and personal responsibility in all relationships. This basic tenet defines how 355,000 IBMers interact with another as well as with partners, clients and communities around the world and on behalf of those IBMers I'm grateful that our commitment to that value has been recognized by TRUSTe and independent researchers," said Yim Chan, chief privacy officer, IBM Canada. “At IBM, we see a new understanding by business of the value of trust, increasingly crucial as collaborations and interdependences become the defining characteristics of business - and all human activities.”
“Analyzing the public’s perception of companies’ privacy practices and announcing top-performing companies in this way is part of TRUSTe’s mission to recognize companies that are working to earn public trust, while encouraging others to follow suit,” said Fran Maier, president and executive director of TRUSTe. “The variety of respected brands making up the Most Trusted Companies demonstrates that, while companies face different challenges, the proper focus on policy, training, implementation, and awareness can pay off by earning the trust and loyalty of consumers.”
The 2007 Most Trusted Companies for Privacy Study is a web-based study that gathers information from survey participants. A statistical analysis of useable responses gathered over a six-week period, which ended in February 2007, is then conducted. Responses related to more than 200 companies were analyzed and ranked. A complete description of the study’s methodology is included with the report.
“The Most Trusted Companies for Privacy study is one of the most interesting and important studies of the year as it gives us a picture of how the public’s perceptions change from year-to-year and how different companies respond to evolving privacy challenges,” said Larry Ponemon, chairman and founder, Ponemon Institute. “While we read the bad news in the headlines, it is clear that there are many companies that have put on the mantle of privacy leadership, and that are setting a stellar example for others to follow with their superlative privacy and data security programs.”
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.