SAN FRANCISCO - September 24, 2009 –Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe. Just in time for the onslaught of the holiday shopping season, TRUSTe, the leading online privacy seal, and PriceGrabber.com®, a leader in online comparison shopping, will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.
This year more than ever, privacy and identity theft are top concerns among online shoppers. A recent Consumer Reports study indicated that 71 percent of consumers look for a trustmark or privacy seal before doing online business with a merchant’s Web site.
From now until the holidays, more than 23 million online shoppers per month will shop for potential holiday gift purchases on PriceGrabber.com, where they can instantly find and compare millions of products and services. When considering where to buy their holiday gifts – from a mini notebook to an iPod Touch® – consumers can be reassured with the addition of TRUSTe that they are doing their comparison shopping on trusted, secure Web sites.
TRUSTe sets itself apart from the pack in that it is the only company that will provide this benefit FREE of charge to its privacy approved merchants that bear the TRUSTe seal. Starting in early October, merchants certified by TRUSTe will have the green TRUSTe logo appear in their product listing next to their company name.
“With cutthroat competition in the e-commerce world, we have found that our customers – from small businesses to Fortune 500 companies – are looking for the advantage to set them ahead of the competition,” said CEO Fran Maier. “In comparison shopping engines, online reputation counts, and TRUSTe helps retailers build sales through ensuring a trusted, safe environment for shoppers.”
“Through continued innovation and consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.com has established itself as the most trusted and effective online destination for savvy shopping,” said Laura Conrad, president of PriceGrabber.com. “TRUSTe’s familiar and reassuring green seal adds to critical information that makes PriceGrabber.com a valuable ally to online consumers.”
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.