New Privacy Services help Small Businesses Enhance Customer Trust and Boost Sales
San Francisco, Calif. – September 9, 2009 - In today’s challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing personal information. To combat consumer fear, TRUSTe, the most widely recognized privacy seal on the Internet, today announced the launch of TRUSTe Privacy Services for Small and Medium Businesses. The new offering allows small businesses the chance to attract more customers and secure more sales by giving their customers a safe online experience.
Importantly, Consumers benefit from being able to rely on TRUSTe to let them know the small businesses are legitimate and responsible with their personal information and can call on TRUSTe’s long-standing consumer dispute resolution services to address privacy concerns.
TRUSTe Privacy Services include:
SMB’s with more demanding privacy programs can continue to apply for TRUSTe’s flagship web privacy certification program where they receive one-on-one privacy consultations from trained online privacy specialists, customization assistance for privacy disclosures and practices, unlimited display of TRUSTe’s well-established TRUSTed Websites seal, consumer dispute resolution services and more. Pricing starts at $849.00 per year.
“Few entrepreneurs give enough attention to Web site privacy and security, nor do they understand the risks associated,” said Fran Maier, CEO of TRUSTe. “As e-commerce sales rise and small businesses migrate to online models, TRUSTe is making affordable, easy-to-use privacy services accessible to companies of all size and type. This inexpensive solution will help small businesses build their brand reputation in order to address the needs and concerns of online customers, leading to greater trust and increased sales conversion rates.”
"The retail industry has changed dramatically within the last 10 years, and credibility is paramount to compete. Privacy services from TRUSTe are a perfect solution for us--for everyone starting out--because it's easy to lose business when a website does not look secure to a potential customer, said Wesley Cutlip, CEO of StoneRose Productions. “As an entrepreneur with a limited budget, improved standards in consultation dealing with any aspect of business is key in making my dollar work for me. TRUSTe’s SMB privacy services are simple to integrate because they’re so easy to understand, and using their services allows more time for me to concentrate on my customers."
For more information on TRUSTe site services, go to www.truste.com . To learn more about the importance of privacy for small businesses and get some useful tips, go to /smb/web_site_tips.html
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
Additional Testimonials from TRUSTe Small Business Customers
Sasha Givency, WorldDanceShop.com
“In the retail industry, most of our sales come through online channels, so our web site is critical. I’ve been looking for different ways to build credibility for my own Web site, and I’m thrilled that TRUSTe is offering this service. Finally there is a solution that takes the legalese out of privacy and makes it simple so that entrepreneurs like me can understand.”
Justin Severidt, DiscountFlea.com
“I’m looking for ways to get ahead of the competition and increase sales, and one of the ways I’m doing that is by managing my Web site’s reputation. TRUSTe is a great option for me – as an entrepreneur with a limited budget, I’ve never had an IT consultant or an in-house lawyer – they walked me through what I needed to do to make my Web site in compliance and my customers safe.”
Peter Ellinwood, GreenPoma.com
“When we were preparing to re-launch our website last month, our search engine marketing firm advised us to add a privacy seal to instill visitor confidence and boost conversion rates, says Peter Ellinwood, owner of GreenPoma.com. He adds, “Our due diligence showed TRUSTe to be the best-in-class product for a small business like ours and we’re pleased with the advantage the seal brings to our online business.”