TRUSTe Records 15% Privacy Seal Certification Revenue Growth

A Year-to-Date Record 107 Organizations Join TRUSTe Privacy Seal Program in 2006

San Francisco, CA – August 2, 2006 - TRUSTe, the leading privacy certification and seal program, has recorded 14.9 % growth in TRUSTe Privacy Seal certification revenue during the period January 2006 to July 2006 as compared to the same period in 2005. Representing a record number of year-to-date certifications, TRUSTe has certified 107 new Websites in 2006, including leading brands such as the NFL, Siebel Systems, Gaiam and NASDAQ.

“As consumers become increasingly savvy about protecting their personal information and privacy online, organizations find TRUSTe Privacy Seal certification to be an effective way to demonstrate their commitment to trustworthy practices,” said Fran Maier, executive director and president of TRUSTe. “The 107 companies certified in 2006 join more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program.”

TRUSTe sealholders report strong value from TRUSTe Privacy Seal certification. To earn TRUSTe certification, email service provider BigString Corporation (—which previously had no posted privacy policy—developed a comprehensive privacy statement that clearly communicates the organization’s practices to customers. In two months since earning TRUSTe certification, BigString Corporation has received no customer questions about how personal information is stored and used. Prior to certification, BigString estimated that questions about privacy and personal information comprised 5-10% of all customer support emails.

“As an email service provider that requires personal information to register new users, ensuring that our customers are informed and have choice over how their information is used is vital to our business,” said Adam Kotkin, chief operating officer, BigString Corporation. “Thanks to the TRUSTe privacy certification program, BigString Websites now effectively communicate our responsible privacy practices to customers.”

Jamie Cheng, co-founder of Helium Report (, an independent resource guide which assists affluent families in making high-value purchase decisions, said: “The TRUSTe seal is the gold standard in demonstrating trust to our discerning customers. TRUSTe’s expertise and high level of personal attention made the certification process both simple and effective.”


TRUSTe-Certified Organizations in 2006 include:

All Breakers 
AmeriSpan Study Abroad
Applied Merchant Systems
Army Navy
Baruch Gutwein Diamonds
Bassiri Associates
Bonanza Sports
California Academy of Health
CCG Metamedia
CityCribs Group
Collins McFarland
Concito ISP
Consumer Finance Advisor
Credit Solutions
Dial Up
Direct Lending Family
Direct Lending Solutions
DNA Direct
Essembly LLC
Ez Web Shopping
Forex Enterprise
Genealogy Today
Golden Key International Honour Society
H1 Base Incorporated
History Compass
Home Metrics
IP Retail
KMB-Systems LLC
List Media
LR Cards
Mark Joyner Inc. 
Media Traffic Agency
Medical Transcription Billing
Meridian Global
MiN New York
Modern Bathrooms
Mortgage Lenders
My Itin
National Football League
NetBridge Investments
P4 Healthcare
Paladin Registry
Parts Train
Platinum Server Management
Plug-In Profit Site
Ponemon Institute
Royal Flush Club
Sachin Inc. dba Banvari
School Outfitters 
Search Chips 
Siebel Systems
Smart Marketing
Smokey Software
South Coast Pleasure
Survey Analytics
Sweet in Touch Company
The Rocket Science Group
Two Oars
Uni Grace
Victory Solutions
VIPGeek Corporation
Web Active Corporation
World Web Search 
YB Sales & Distributors


About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.