TRUSTe selected to present at prestigious privacy event
Today, TRUSTe, the global leader in online privacy solutions for businesses will present the latest research findings into what UK consumers think about online privacy and what businesses need to do about it, at the Privacy Laws & Business 25th Anniversary International Conference in Cambridge UK.
With 15 years of privacy expertise TRUSTe is a leader in privacy research and education and committed to market education as a route to improve privacy practices across the online ecosystem. TRUSTe has been invited to participate in this 3-day conference alongside 50 expert speakers from 14 countries, including for the first time speakers from Brazil and South Africa on the imminent new privacy laws in these countries.
The session will include insights into the following topics:
- What do consumers think about targeting and behavioural advertising?
- What are consumer expectations regarding business responsibility for protecting their privacy?
- What is the relationship between privacy perceptions, trust, and purchase or usage behaviour?
- What precautions do consumers take to manage their privacy online?
Danilo Labovic, EMEA Managing Director for TRUSTe, will present the research. Danilo has over 12 years international sales and management experience in the online industry having previously held senior roles at VeriSign and Symantec. Speaking in Cambridge ahead of the session, Danilo Labovic, said:
"At TRUSTe we are committed to educating the market about responsible online privacy practices. In 2011 we introduced our Privacy Index series, and since then have dedicated substantial expertise and resources to privacy research and education, ensuring that businesses have the information they need to improve transparency and build consumer trust.
The Privacy Laws and Business Conference in Cambridge provides a great opportunity for us to share knowledge and expertise as well as interact with key privacy leaders from major brands, law firms and privacy organisations."
Notes To Editors