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<title>TRUSTe Press Releases</title>
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<title>TRUSTe Now Largest DAA Compliance Solution for Online Behavioral Advertising 
</title>
<description>DAA-Approved TRUSTed Ads Platform Now Delivering over 10 Billion Impressions per Month

</description>
<link>/about-TRUSTe/press-room/news_truste_oba_compliance_provider_leader.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>More Consumers Say Privacy – Over Security – is Biggest Concern When Using Mobile Applications on Smartphones
</title>
<description>TRUSTe National Poll Shows Mobile Users Want Increased Transparency Regarding Use of Personal Data, More Control and Choice for Mobile and Geo-location Tracking

</description>
<link>/about-TRUSTe/press-room/news_truste_mobile_privacy_survey_results_2011.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe and eNom Partner to Launch Affordable Privacy Product for Small Businesses
</title>
<description>TRUSTe-Powered Privacy Policy Gives Small Businesses Easy Way to Increase Customer Confidence and Meet Emerging Regulatory Requirements

</description>
<link>/about-TRUSTe/press-room/news_truste_enom_partnership.html</link>
<pubDate>
</pubDate>
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<item>
<title>TRUSTe’s Newly Released Privacy Solutions Achieve Significant Industry Traction in Online Advertising, Tracking and Business Analytics
</title>
<description>Key Industry Players Embrace Just-Launched Third-Party Data Collection Program;
Company Announces General Availability of Internet Explorer 9 Tracking Protection List

</description>
<link>/about-TRUSTe/press-room/news_truste_solutions_gain_traction.html</link>
<pubDate>
</pubDate>
</item>




<item>
<title>TRUSTe Expands Privacy Solutions for Online Advertising with New Third-Party Data Collection Program
</title>
<description>Advertising Platforms Already Adopting Program to Enhance Service Offerings, Achieve Compliance and Bring More Value to Consumers
</description>
<link>/about-TRUSTe/press-room/news_third_party_certification.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>TRUSTe Launches TRUSTed Tracking Protection List for Internet Explorer 9
</title>
<description>Leverages Online Privacy Expertise to Support New IE9 Tracking Controls, Increasing Consumer Choices and Rewarding Companies with Strong Privacy Practices
</description>
<link>/about-TRUSTe/press-room/news_trusted_tla_ie9.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe’s TRUSTed Ads Privacy Platform Endorsed by Digital Advertising Alliance</title>
<description>Digital Advertising Alliance (DAA) Awards TRUSTe Approved Provider Status for its Compliance with Self-Regulatory Guidelines for Online Behavioral Advertising    
</description>
<link>/about-TRUSTe/press-room/news_trusted_ads_daa_approval.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>Consumers Find Behavioral Advertising Choices Compelling with TRUSTe TRUSTed Ads Privacy Platform</title>
<description>TRUSTe and Publishers Clearing House Pilot Program Reveal Data that Demonstrates Education and Trust Key for Building Consumer Confidence with Online Behavioral Advertising    
</description>
<link>/about-TRUSTe/press-room/news_truste_PCH_TrustedAds_results.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Releases Survey Results of Parents and Teenagers on Social Networking Behaviors</title>
<description>National Poll Conducted in Partnership with Lightspeed Research Reveals Alignment Between Parents and Teens in Desire for Privacy    
</description>
<link>/about-TRUSTe/press-room/news_truste_2010_survey_snsprivacy.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Launches TRUSTed Ads Privacy Platform</title>
<description>Extending TRUSTe’s Current Privacy Program, New In-Ad Privacy Solution Allows Consumers to Make Clear and Comprehensive Choices on Behavioral Advertising    
</description>
<link>/about-TRUSTe/press-room/news_truste_trustedads.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe and DoubleVerify Deliver In-Ad Consumer Choice Solution for Advertisers</title>
<description>Partnership Addresses Need for Notice and Choice for Interest-Based Behavioral Advertising to Build Trust and Confidence for Consumers    
</description>
<link>/about-TRUSTe/press-room/news_truste_doubleverify_partnership.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Leads Next Frontier for Privacy with Industry’s First Privacy Certification Program for Mobile Applications</title>
<description>TRUSTe’s privacy trustmark guides consumers and businesses in new world of mobile transactions    
</description>
<link>/about-TRUSTe/press-room/news_truste_certification_mobile_apps.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>TRUSTe Unveils TRUSTed Websites For Online Lead Generation </title>
<description>TRUSTe’s privacy certification enables companies to increase customer acquisition and lead conversions rates     
</description>
<link>/about-TRUSTe/press-room/news_truste_announces_trusted_leads.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>TRUSTe Names Two New Members to Board of Directors</title>
<description>Seasoned industry leaders join Internet privacy pioneer as it expands to meet exploding privacy concerns    
</description>
<link>/about-TRUSTe/press-room/news_truste_announces_boardmembers.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>TRUSTe Receives $12 Million in Series B Funding</title>
<description>Cash Infusion Rings in New Era of Leadership and Drives Product Focus for Online Privacy Innovator   
</description>
<link>/about-TRUSTe/press-room/news_truste_series_B.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe and Miva Merchant Join to Offer Online Trust Solutions for Ecommerce Clients</title>
<description>TRUSTe Privacy Policy Generator Available to More Than 50,000 Online Merchants 
</description>
<link>/about-TRUSTe/press-room/news_truste_MIVA_partnership.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>TRUSTe Enhances Management Team with Key Executive Additions</title>
<description>Announces hiring of new CFO, VPs of Engineering and Business Development 
</description>
<link>/about-TRUSTe/press-room/news_truste_new_exec_additions_10.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe and Adgregate Markets Partner to Make Facebook Shopping Safer for Consumers</title>
<description>Multi-year partnership launches industry-first consumer privacy-certified social commerce platform 
</description>
<link>/about-TRUSTe/press-room/news_truste_adgregate_facebook_shopping.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Announces Launch of Safeshopping.com </title>
<description>SafeShopping.com portal is a directory of trusted Internet retailers including those that have earned TRUSTe certification and display the TRUSTe seal
</description>
<link>/about-TRUSTe/press-room/news_truste_announces_safeshopping.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses</title>
<description>Provides Merchants, Marketers and Publishers with the ability to create accurate and consumer-friendly privacy policies, backed by the TRUSTe seal
</description>
<link>/about-TRUSTe/press-room/news_truste_announces_new_ppg.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Launches Pilot of Behavioral Advertising Notice and Choice Program</title>
<description>Changes in FTC Privacy Self-Regulatory Guidelines Drive New Consumer Disclosure Module
</description>
<link>/about-TRUSTe/press-room/news_truste_oba_pilot_announcement.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Names Chris Babel as CEO</title>
<description>Security software industry veteran will lead next chapter in company’s growth
</description>
<link>/about-TRUSTe/press-room/news_truste_names_chris_babel_CEO.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>AchooAllergy.com Increases Order Value with Enhanced Trust Solutions from TRUSTe</title>
<description>Company increased average order value by $10 and safeguarded customer data 
</description>
<link>/about-TRUSTe/press-room/news_truste_achooallergy_truste_roi.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options</title>
<description>TRUSTe and PriceGrabber.com® will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.
</description>
<link>/about-TRUSTe/press-room/news_truste_pricegrabber_partnership.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Names James Arra as Vice President of Sales</title>
<description>Senior Symantec and Vontu Executive, James Arra to Drive Expansion as Demand Accelerates for TRUSTe’s Privacy and Online Trust Solutions
</description>
<link>/about-TRUSTe/press-room/news_truste_names_vp_sales.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>Conduit Community Toolbars Are Now TRUSTe Certified</title>
<description>Conduit community toolbars included on the only industry recognized safe-software whitelist
</description>
<link>/about-TRUSTe/press-room/news_truste_conduit_toolbars_truste_certified.html</link>
<pubDate>
</pubDate>
</item>


<item>
<title>2009 Most Trusted Companies in Privacy Announced</title>
<description>eBay Takes The Top Honor; Verizon, USPS and Facebook rise in the ranks
</description>
<link>/about-TRUSTe/press-room/news_truste_2009_most_trusted_companies_for_privacy.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Offers First Ever Online Privacy Solution for Small Businesses</title>
<description>New Privacy Services help Small Businesses Enhance Customer Trust and Boost Sales</description>
<link>/about-TRUSTe/press-room/news_truste_privacy_solution_for_small_businesses.html</link>
<pubDate>
</pubDate>
</item>

<item>
<title>TRUSTe Named AlwaysOn Global 250 Winner</title>
<description>TRUSTe today announced that it has been named to the 2009 AlwaysOn Global 250...</description>
<link>http://www.truste.com/about-TRUSTe/press-room/news_truste_alwayson_winner.html</link>
<pubDate></pubDate>
</item>

<item>
<title>TRUSTe Expands Service Offerings to Protect Consumer Privacy and Corporate Reputations from Emerging Threats</title>
<description>Privacy and security threats are morphing at lightning speed as daily activities increasingly move to the digital realm. In response, TRUSTe, the leading trustmark and recognized authority...</description>
<link>/about-TRUSTe/press-room/news_truste_site_reputation_services.html</link>
<pubDate></pubDate>
</item>

<item>
<title>TRUSTe Names Online Trust Advisory Council</title>
<description>TRUSTe, the leading trustmark and recognized authority on privacy best practices on the Internet, today announced its Online Trust Advisory Council to help the company...</description>
<link>/about-TRUSTe/press-room/news_truste_advisory_council.html</link>
<pubDate></pubDate>
</item>

<item>
<title>TRUSTe Survey Findings Indicate Majority of Small Businesses Neglect Vital Privacy Measures</title>
<description>Consumers may want to think twice about where they surf... online, that is. In a recent survey conducted for TRUSTe, the most widely recognized trustmark on the internet, 56 percent of small business owners with web sites admitted to having no privacy policy on their web site; of those...</description>
<link>/about-TRUSTe/press-room/news_truste_smb_neglect_privacy.html</link>
<pubDate></pubDate>
</item>

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