TRUSTe's® Email Privacy Seal takes on the top concern of online shoppers with tough email standards and a consumer facing recognized endorsement brand backing your good email policies. Consumer concerns about spam and phishing can hold back email list growth, even for legitimate senders. By certifying trustworthy email practices senders experience an increase in registrations.

The "We Don't Spam" seal certifies businesses by implementing a rigorous review process, including an initial self-assessment of email practices by the sender, analysis by TRUSTe, and review of the sender's email abuse history. In addition, businesses that display this seal must agree to TRUSTe's alternative dispute resolution process.

Learn more about specific program requirements.

If you are interested in joining the Email Privacy Seal Program, visit our online Certification Center.

Industry Collaboration and Authentication Efforts
TRUSTe's vital third party accreditation services work in concert with a variety of technology solutions for fighting spam. Learn more about industry's collaboration in email authentication solutions to fight spam.

Bringing Trust to Email

 

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