Are You Complying with the New CAN-SPAM Provisions?
The FTC has recently approved four new rule provisions under the CAN-SPAM Act that could affect your marketing efforts for the remainder of 2008. These provisions are intended to clarify the Act's requirements and address the four following topics:
- New opt-out requirements
- Modifications to the definition of "sender"
- Changes to the definition of a "valid physical postal address" to include an accurately-registered post office box or private mailbox
- A definition of the term "person" was added to clarify that CAN-SPAM obligations are not limited to natural persons
In addition to new provisions, the Commission's final rule also addresses a number of topics that are not subject to any new rule provisions but could affect your current practices. Read more...
New FTC COPPA Rules Affecting Your Web site and Email Marketing
In December 2007, the FTC updated Children's Online Privacy Protection Rule FAQs 27, 30, and 44 - all clarifying compliance regarding one-time email exceptions. The FAQs now specify three key practices to consider when designing a forward-to-a-friend feature for a children's Web site.
Most notable of these changes were made to FAQ 44 which identifies how Web sites can use the one-time email exception for a forward-to-a-friend feature. The exception may be employed when certain criteria are met.
TRUSTe sealholders should contact their Client Services Manager to learn how they can take advantage of the email exception, while non-certified companies should contact Senior Sales Executive Michael Vare for a high level risk analysis on your children’s program at 415.520.3437.
Tip: Prevent Unnecessary Watchdog Escalation
When providing your new Watchdog point of contact’s email address to TRUSTe, it may be helpful to create a separate email address and/or a separate inbox in order to keep track of your Watchdog complaints. This could be as simple as creating an alias such as: trustewd@[yourdomain].com. You will find this to be an efficient way in which your company tracks and delegates new and open Watchdogs. Additionally, a supplementary inbox will reduce the risk of Watchdogs going unread or unnecessarily escalating if your point of contact is inaccessible.
Furthermore, to ensure you receive all correspondence from our Compliance Team, add the compliance@truste.org address to your whitelist of permitted senders.
Read more tech-tips from our archive.
Got Feedback?
We would like to hear what you think
of the TRUSTe Advocate. Send an email
with your comments and suggestions to
newsletter@truste.org.
TRUSTe is an independent, nonprofit
organization that administers the Internet's
first and largest privacy seal program.
685 Market Street, Suite 270
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org
The views and opinions expressed in
this newsletter are those of the contributing
authors. TRUSTe presents these views
as a service to our members, and does
not necessarily share or endorse these
views.
|
