An Argument for Biometrics-Enhanced Identity Cards
by Dennis Bailey
The debate is heating up over the possibility of creating a compulsory national identification card that incorporates biometric data. Dannis Bailey, author of The Open Society Paradox: Why the Twenty-First Century Calls for More Openness, Not Less, weighs in with a question: If any teenager can get a fake driver’s license why wouldn’t we want a forgery-proof identity card?
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New Partnership Between Return Path and IronPort to Strengthen Bonded Sender Program
TRUSTe is pleased to announce that Return Path, the email performance management company, has joined forces with IronPort, which developed the Bonded Sender Program. The new partnership promises to help Bonded Sender achieve 100 percent deliverability of whitelisted emails and spread adoption of the program. TRUSTe will continue to provide third-party oversight and dispute resolution services to Bonded Sender, and participating bonded senders will not see any changes in the way the program is managed.
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TRUSTe and Ernst & Young Issue Guide to Help Companies Avoid the Risks Associated With Fears of Phishing
Businesses absorb more than 90 percent of the costs of phishing attacks as consumers lose faith in Internet-based communication. “How Not to Look Like a Fish,” TRUSTe and Ernst & Young’s new whitepaper, provides guidelines and examples to help businesses maintain safer, more reassuring digital communications with customers and minimize the risks associated with phishing attacks. We invite your comments and suggestions.
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TRUSTe and Anti-Phishing Working Group (APWG) Sponsor "Phish Fry" Summit
In June, TRUSTe and the Anti-Phishing Working Group plan to host the first Consumer Education “Phish Fry” Summit in San Francisco. The one-day, invitation-only event will bring representatives of leading companies and advertising firms together to plan a coordinated campaign to educate consumers about the dangers of phishing and spoofing. Here’s how to get involved. More...
Tip: To avoid “Unable to Contact Licensee” Watchdog complaints, regularly update the contact information listed in your privacy statement.
by Alex Yap
Third in a series of Tech Tips on simple steps TRUSTe sealholders can take to avoid common Watchdog complaints.
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The TRUSTe 2004 Annual Report
TRUSTe recently released its 2004 annual report, whose theme is “Stay ahead, stay compliant, stand out.” The report describes such achievements as the success of the Bonded Sender Program, the release of License Agreement 9.0, TRUSTe’s new Web site and policy-oriented newsletter, and new educational and networking events, including the well-attended KnowledgeNet series of luncheons. The report also lists new sealholders and members of the TRUSTe board of directors, and looks ahead to TRUSTe’s plans for 2005. To download your copy (as a PDF file), visit the TRUSTe Web site and click on the “2004 Annual Report” button.
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TRUSTe is an independent, nonprofit
organization that administers the Internet's
first and largest privacy seal program.
685 Market Street, Suite 560
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org
The views and opinions expressed in
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as a service to our members, and does
not necessarily share or endorse these
views.
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INBOX IT Conference
Dates: June 1-2, 2005
Location: San Jose, Calif.
Conceived and implemented for the email industry, INBOX brings together messaging professionals
from small, medium, and large organizations who come to meet, listen to, and learn from the industry's
brightest. The 30 sessions will cover the latest in messaging security, compliance, and systems.
Presenters will also talk about disruptive trends including instant messaging, presence, and mobile technologies.
More . . .
KnowledgeNets
We have just posted the spring-summer schedule of KnowledgeNets at www.truste.org/about/events.php. TRUSTe-IAPP KnowledgeNet events are free local networking luncheons open to all TRUSTe sealholders and IAPP members. Each KnowledgeNet features a speaker covering a top-of-mind privacy issue, followed by an opportunity for networking. Upcoming events:
Boston: April 28
Panel: Mary J. Culnan, Martha Landesberg, and Eileen MacNeil
Washington D.C.: May 3
Speaker: Martha Landesberg
Bay Area: May 4
Panel: Jacki Artley, Janet Chapman, and Cherri Gillmore
Philadelphia: May 10
Speaker: Janet McCoy
Charlotte, N.C.: May 11
Speaker: Rhonda MacLean
Atlanta: May 12
Speaker: Martha Landesberg
Portland, Ore.: May 12
Speaker: Jeff Nicol
Chicago: May 23
Speaker: Cathy Bump
Dallas/Fort Worth: May 25
Speaker: Ryan Barker
Toronto: May 25
Panel: Jeffrey Kaufman, Don Sheehy, John Wunderlich, Constantine Karbaliotis, Wendy Gross, and Terry McQuay
June and July will bring events in Paris, New York, London, and Dublin. Events in other cities are being planned. Stay tuned for more details!
TRUSTe would like to congratulate the following new members on successfully completing our certification process:
Apartment Illustrated
Bargain Beachwear
Broadband National
Credit.com
Datatelligence Online
Direct Revenue
Econtactlist
Gear Software
iHomeowners
Insightec
Jewelry Vortex
Medallia
Memetika Networks
Offerboy.com
Outlook Life
Rentmatic
Savings.com
Spymac Network
Tailored Mail
Travelex International
2sms.com
Webroot Software
Zed Group
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