Targeting Behavioral Targeting

At the FTC's eHavioral Advertising Town Hall, FTC staff were very clear that they intend to continue their intensive examination of behavioral targeting. TRUSTe's Director of Strategic Business, Colin O'Malley encouraged marketers, publishers and technology to keep ahead of the outcry. TRUSTe's proposes layered notice approach for behavioral targeting - consistent with the detailed multi-level notice required in the software certification program, the Trusted Download Program. More...

Fran Maier, Executive Director of TRUSTe on "Restoring Trust" Online

As the world has become increasingly reliant on the Internet, the October/November issue of Messaging News poses the question, can we trust it? Consumers are now much savvier regarding major online threats such as spam, viruses, phishing and spyware - threats that companies have been battling for years. These online dangers are affecting buying behavior and online trust. Fran Maier, Executive Director of TRUSTe, points out that "consumers are so busy managing their spam filters, and virus filters that the idea of managing spyware too can be overwhelming". With all of these threats among us, can trust be restored? More PDF...

Tip: Be a privacy leader and raise your standards to "BEST PRACTICES"

TRUSTe always encourages licensees to adopt privacy practices and disclosures that follow best practices. For example, if you share personally identifiable information ("PII") with a third party, you must at the minimum get OPT-OUT consent from the consumer per TRUSTe requirements. However, it is strongly recommended that an OPT-IN choice option is used, where the consumer checks a box or affirmatively responds in some way. Stay ahead of the curve and adopt privacy best practices whenever possible.

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