
Nuala O’Connor Kelly: Privacy Officer to the Nation
by Lorraine Carlson
At the February KnowledgeNet luncheon in the San Francisco Bay Area, Nuala O’Connor Kelly spoke about her
role as chief privacy officer at the Department of Homeland Security. As the first privacy officer
to the nation, O’Connor Kelly ensures that information privacy is integral to the department’s security mission.
She and her staff of 400 also tackle a number of politically charged issues on the world stage.
More...

Identity Theft, the Sarbanes-Oxley Act, and the Privacy Landscape in 2005
by Sagi Leizerov and Brian Tretick
In this special Web exclusive, Sagi Leizerov and Brian Tretick of Ernst & Young survey the
top privacy issues for 2005 and identify two themes that link them: the rising threat of
identity theft and the ramifications of the Sarbanes-Oxley Act of 2002. As the public’s fears of
identity theft grow, they affect how companies think about information privacy -- and how the media
covers privacy stories. However, the much-discussed data protection measures required by the Sarbanes-Oxley
Act could make American companies safer from identity theft if applied to personal information as well.
More...

Can Advertising-Biased Search Sites Take Lessons In Trust From Privacy Fundamentals?
by Krystal Putman
Travel Web sites help customers search for great fares -- but not always the best ones. Many of the most popular
sites display most prominently the products and services of companies that pay them the most money. Web sites
argue that this bias keeps them in the black. Consumers argue that it’s just not fair. Perhaps the resolution to
this debate can be found in the realm of information privacy.
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TRUSTe Board Members Named to Department of Homeland Security Privacy Advisory Committee
When the US. Department on Homeland Security created the Data Privacy and Integrity Advisory Committee, it selected three members of the TRUSTe Board of Directors, including the chair, to the inaugural committee.
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Tip: Reduce the number of “Improperly Shared Information” Watchdog complaints your site receives by taking a few simple steps to improve notice and choice.
by Alex Yap
Second in a series of Tech Tips on how to avoid common Watchdog complaints.
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Got Feedback?
We would like to hear what you think
of the TRUSTe Advocate. Send an email
with your comments and suggestions to
newsletter@truste.org.
TRUSTe is an independent, nonprofit
organization that administers the Internet's
first and largest privacy seal program.
685 Market Street, Suite 560
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org
The views and opinions expressed in
this newsletter are those of the contributing
authors. TRUSTe presents these views
as a service to our members, and does
not necessarily share or endorse these
views.
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PRIVACY FUTURES
Date: June 3, 2005
Location: Redwood City, Calif.
Stay tuned for details!
INBOX IT Conference
Dates: June 1-2, 2005
Location: San Jose, Calif.
Conceived and implemented for the email industry, INBOX brings together messaging professionals
from small, medium, and large organizations who come to meet, listen to, and learn from the industry's
brightest. The 30 sessions will cover the latest in messaging security, compliance, and systems.
Presenters will also talk about disruptive trends including instant messaging, presence, and mobile technologies.
More . . .
KnowledgeNets - Spring 2005
Locations: Boston, Washington DC, Seattle, Philadelphia, San Francisco/Bay Area, Atlanta, Los Angeles, Chicago, New York, Minneapolis, Detroit, Toronto, Dallas, Brussels, Dublin, Paris, London, Tokyo
TRUSTe-IAPP KnowledgeNet events are free local networking luncheons open to all TRUSTe sealholders and IAPP members. Each KnowledgeNet features a speaker covering a top-of-mind privacy issue, followed by an opportunity for networking.
Bookmark http://truste.org/about/events.php to check the KnowledgeNet schedule for an event near you.
TravelCom
Dates: April 27-29, 2005
Location: Marriott Marquis, New York City
TravelCom focuses on marketing and distribution strategies relevant to offline and online travel firms,
with targeted programming covering such critical issues as marketing, distribution, customer service, consolidation,
customer relations management, and emerging technologies. Look for the TRUSTe exhibit!
More...

TRUSTe would like to congratulate the following new members on successfully completing our certification process:
AssureCo Risk Management & Regulatory Compliance
Alliant Solutions
AVM Software
Cendant Car Rental Group
Five Star Alliance
Fox Creek Leather
Identity Cops
International SOS Online
JLL Corporation
MindJet
Outlook Health
Points International
ShermansTravel
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