TRUSTe Releases Version 1.1 of Its Data Security Guidelines

In response to the growing number of attacks on consumer and employee data, TRUSTe has released its Data Security Guidelines for sealholders and members of the public to use. Developed with the input of TRUSTe members and national experts like Dr. Larry Ponemon, these guidelines, published in the form of a checklist, can assist your company as it drafts internal security policies or confirms existing ones. More...

Industry Leaders Announce Email Authentication Implementation Summit
by Craig Spiezle

Over the past 18 months, authenticated email has evolved significantly from concept to implementation. Given the significant benefits of authentication solutions such as the Sender Policy Framework and Sender ID, an industry coalition of more than three dozen organizations, including Microsoft and TRUSTe, have come together to plan the 2005 Email Authentication Implementation Summit, which will be held on July 12, 2005, in New York City. More...

TRUSTe Privacy Alert: Cracking Down on the Bad Guys
by John McNamara

As spoofers begin copying the TRUSTe seal into emails designed to defraud consumers, TRUSTe launches the “Privacy Alert” blacklist -- a real-time, Web-based list of Web sites using the TRUSTe seal illegally. The TRUSTe Compliance Team scans thousands and thousands of Web pages every month looking for “bad guys” to build the blacklist. Find out how you can help protect the value of the TRUSTe seal. More...

Tip: Verify that your Web site is using the most updated links to your validation page and to TRUSTe's Watchdog Dispute Resolution program complaint form. by Joanne Furtsch

New URLs for sealholders. More...