Blogging in the Workplace: Buzz or Bother?
by Perry Binder

The growth in blogging has created new arenas and new challenges for companies. Companies are increasingly using blogging for internal communications as well as to create buzz externally and reach new customers. However, there is the concern that an employee may say too much -- or is blogging without authorization. Read these suggestions on how to deal with blogging in the workplace. More...

Forrester Research Names TRUSTe As the Market Leader in Internet Privacy

Forrester Research highlighted TRUSTe as the market leader in Internet privacy in a recent independent report. "Privacy Seals: Opt In Or Opt Out?," looks at how privacy practices influence consumers, shows the importance of communicating privacy to customers through privacy seals, and evaluates the differences among the various seal providers. Ultimately, the report recommends communicating good privacy with a privacy seal such as TRUSTe -- the most widely recognized seal program. More...

Best Practices for Minimizing Email Complaints

TRUSTe and Epsilon have released “Your Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints” to help businesses achieve successful delivery and optimal response from their permission-based email communication efforts. The guide provides hands-on advice on avoiding and reducing spam complaints.

MAXAMINE and TRUSTe Align to Ensure Privacy for 2,400+ TRUSTe-Certified Websites

TRUSTe and MAXAMINE, the pioneer of high-performance site analytics solutions, have formed an alliance to automate monitoring the privacy compliance of TRUSTe’s 2,400+ certified websites. MAXAMINE’s technology will support TRUSTe in ensuring that privacy practices are being maintained so that visitors feel confident that their information is secure. More...

Tip: To avoid COPPA violations, do not indicate to users that an age restriction exists when collecting personally identifiable information (PII).
COPPA is triggered whenever your website collects both age-identifying information and PII. However, you must not warn users at the point of data collection that an age restriction may prevent them from completing the form. More...

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