The TRUSTe Advocate

Summer (June, July, & August) 2006 : Volume 10 : Number 5 : newsletter@truste.org

TRUSTe will resume monthly publication of The TRUSTe Advocate in September 2006.

Does Higher Education Make the Grade for Online Privacy?
by Mary J. Culnan

Today, most commercial Web sites post some form of privacy notice. Nonprofits also engage in online practices that potentially pose privacy risks if not managed effectively, but little attention has been paid to them. Mary Culnan reports the findings of the “Bentley-Watchfire Survey of Online Privacy Practices in Higher Education,” the first benchmark study of its kind. The study has found that higher education must do more to protect the privacy of students, parents, and alumni. More...

Goodmail and TRUSTe Partner to Strengthen Legitimate Consumer Email

TRUSTe and Goodmail Systems, creators of the CertifiedEmail system, announced a partnership that will help high-volume email senders establish their bona fides as legitimate, trusted senders. Prospective users of CertifiedEmail who first earn TRUSTe’s Email Privacy Seal will enjoy a reduced Goodmail application fee. More...

TRUSTe Sees Record Growth in Privacy Seal Certifications

In the past seven months, TRUSTe has recorded 15 percent growth in revenue from Privacy Seal certifications, compared to the same period last year. Since January 1, 2006, we have certified a record 107 Web sites, including leading brands such as Siebel Systems, Gaiam, and NASDAQ. More...

New Staff and CIPP Certifications

We are pleased to announce the arrival of two new senior staff members: John Tomaszewski, vice president of legal, policy, and compliance, and Simona Nass, senior product manager responsible for our Web Privacy Seal and Email Privacy Seal product lines. In addition, five staff members have become certified information privacy professionals (CIPP). More...

The TRUSTe Blog

With the goal of encouraging discussion about online privacy issues -- a dialogue that involves everyone from casual Internet users to chief privacy officers -- TRUSTe has just launched its own blog, which you can access at http://blog.truste.org. Many different TRUSTe staff will be contributing links to pertinent news stories, thoughts on emerging privacy issues, and updates on TRUSTe activities. Begin a productive dialogue between sealholders and consumers by contributing your feedback.

Tip: Reduce Watchdog complaints by ensuring that the contact information on your privacy statement is current and accurate!
by Joanne Furtsch

TRUSTe routinely receives complaints from consumers reporting that they cannot get in touch with a Web site because of outdated contact information. More...

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We would like to hear what you think of the TRUSTe Advocate. Send an email with your comments and suggestions to newsletter@truste.org.

TRUSTe is an independent, nonprofit organization that administers the Internet's first and largest privacy seal program.

685 Market Street, Suite 270
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org

The views and opinions expressed in this newsletter are those of the contributing authors. TRUSTe presents these views as a service to our members, and does not necessarily share or endorse these views.

Find even more conferences and workshops on TRUSTe’s events page.

Online Privacy and Third Party Certification -- What you need to know to stay ahead of the curve
Date: August 29, 2006
Location: Los Angeles, CA
This free lunchtime seminar will review the current privacy regulatory environment affecting online data collection and marketing operations and offer a description of services offered by an independent third party seal provider. Register online at www.sametprivacy.com/contact (insert “RSVP for 8.29 privacy seminar” in description field).

IAPP Audioconference: Junk Fax Prevention Act Implementation - What You Need to Know
Dates: August 31, 2006, 1-2:30 pm ET
With the August 1 implementation of the Junk Fax Prevention Act of 2005, privacy professionals who engage in commercial faxing must now adhere to new FCC rules. Dial in to this audioconference to learn about the legislation and its resulting opt-out requirements so that you avoid costly fines. More...

Retail Data Security Forum
Dates: October 11-12, 2006
Location: Berkeley, CA
Secure your data and avoid becoming the next headline: The Retail Data Security Forum is the premier networking event for anyone in the extended retail industry who collects, stores, or shares critical customer data. More..

IAPP Privacy Academy 2006
Dates: October 18-20, 2006
Location: Toronto, ON
The sixth annual IAPP Privacy Academy focuses on goverance, international data transfers, Canadian privacy, identity theft, and much more. Network with your peers and discover the differing ways in which similar problems are solved around the globe. More...

KnowledgeNets

TRUSTe-IAPP KnowledgeNet events are free local networking luncheons open to all TRUSTe sealholders and IAPP members. Each KnowledgeNet features a speaker covering a top-of-mind privacy issue, followed by an opportunity for networking. Currently on the schedule:

Columbus, OH: September 12
Speaker: Peter P. Swire, Moritz College of Law, The Ohio State University

Philadelphia: September 14
Speakers: Carol S. Pockrus, Sovereign Bank and Marcy Jackson-Jones, GMAC Mortgage

TRUSTe would like to congratulate the following new members on successfully completing our certification process:

2M Solutions
AB Finance
Anderson Analytics
Apogee
Banklady.com
Beverages Direct
Bianca Productions
BidOnUSA
BigString Corporation
Direct Response Technologies
Dynamic Corporate Travel Solutions
Esmogcheck
EXBU.com
Facebook
GoldBamboo
hassar@barrystickets.com
HealthcareShopper.com
Helium Report
Holy Tree
Home Quotes Network Corp.
Imagemaker Associates
Interactive Prospect Targeting
JibJab Media
KAP.net
Lendgo
Maximillian Ventures
MedPlan Access
MissionSoft Incorporated
Mosex Exhibit 1
MyEvent.com
NextStudent
NTR Global
OHHO Group
Priceline.com
Quick Cash Pawn
Quit Your Day Job
Reliabid
ShutterStock
SkinAct
Splash Media
Stabilix Corporation
TelePlus
Tot Jot
Vatopia
WisdomArk