MEMEDIA’S “ADVANTAGE” EARNS TRUSTe TRUSTED DOWNLOAD PROGRAM CERTIFICATION

AdVantage is certified as safe and spyware-free and gives users control of downloadable software

New York, NY– July 16, 2007 – MeMedia Inc. today announced that its desktop advertising software application, AdVantage 1.0, has passed the certification process for TRUSTe’s Trusted Download Program. This application, at the version level, has been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and to provide an easy uninstall with clear instructions, among other requirements.

MeMedia’s AdVantage, the first desktop advertising software application to be launched into the marketplace with TRUSTe certification, utilizes advanced contextual and behavioral targeting capabilities to connect premium advertisers to a global network of consumers who have opted in to receive relevant advertising.

“MeMedia continues to be one of the strongest proponents of consumer control and download transparency, “ says Chirag Patel, President & Chief Executive Officer of MeMedia. “AdVantage will deliver superior monetization opportunities for software publishers while maintaining MeMedia’s industry-leading best practices.”

“MeMedia’s AdVantage has passed the challenging certification process for the Trusted Download whitelist, demonstrating a commitment to protecting consumer privacy,” said Fran Maier, executive director and president of TRUSTe. “By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users.”

The Trusted Download whitelist can be found here: http://www.truste.org/tdp/whitelist.

The program sponsors, representing leading content and search providers, anti-spyware vendors and online advertisers, offer market incentives for downloadable software publishers to get certified. AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.

During the certification process, TRUSTe reviews notice and consent experience for consumers, and tests the operation and behavior of the software with testing partner AppLabs Technologies. A premier provider of testing, QA and certification of software and hardware platforms, AppLabs has worked with TRUSTe to develop a rigorous set of testing protocols to assess a broad range of application behavior. With the launch of the whitelist, TRUSTe will be conducting ongoing monitoring of the applications as they are encountered by users.

About the Trusted Download Program
The Trusted Download Program certifies consumer downloadable software programs. The program provides market incentives for software publishers to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download.

The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the Trusted Download website at www.trusteddownload.com.

About MeMedia™
MeMedia is a leading, online advertising solutions provider and ad network achieving superior results through innovative technologies, expert advice, and global reach. MeMedia’s comprehensive desktop and web-based solutions deliver contextually and behaviorally-targeted advertising in multiple rich media and interactive formats. MeMedia, formerly WhenU.com, was founded in 2000 and is headquartered in New York City. For more information, please visit www.memedia.com.

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs.  An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe certifies more than 2,000 Web sites, including the major internet portals and leading brands such as AOL, Microsoft, IBM, Oracle, Intuit and eBay. TRUSTe resolves thousands of individual privacy disputes every year. To learn more about internet privacy visit www.truste.org.

###

 

MAXAMINE