TRUSTe and MAXAMINE Forge Strategic Alliance to Ensure Integrity, Privacy for 2,400-Plus Web Sites

TRUSTe Embraces MAXAMINE’s High-Performance Site Analytics Solutions; Joint Mission for Safe, Secure Web Environments for Consumers and Organizations Worldwide

LAFAYETTE, Calif. and SAN FRANCISCO, Calif.; August 23, 2006 – Driven by the growing need for privacy and accelerating growth in Web site size, complexity and volatility, MAXAMINE Inc., the pioneer of high-performance site analytics solutions, and TRUSTe, the leading online privacy certification organization, announce a new strategic alliance to effectively automate much of the privacy compliance monitoring of the more than 2,400 TRUSTe-certified Web sites.

According to a 2006 CMO Council Survey called “Secure the Trust of Your Brand” conducted by Opinion Research Corporation in Princeton, New Jersey, 92 percent of consumers surveyed “believe that companies have a responsibility to provide complete, end-to-end security protection.” Ninety-seven percent “feel that companies need to make their security practices clear, visible and understandable.”

By combining its expertise and MAXAMINE’s sophisticated high-performance site analytics solutions, TRUSTe and MAXAMINE will help customers ensure the ongoing integrity of their privacy practices so that visitors to their Web sites have positive, high-quality experiences in online environments that respect and protect their privacy.



Initially the two organizations will use PrivacyMAXSM, the privacy compliance suite from MAXAMINE’s high-performance site analytics solution, to automate TRUSTe’s Web site privacy compliance audits. TRUSTe regularly performs these audits on more than 2,400 Web sites on behalf of its customer base. Additionally, TRUSTe and MAXAMINE will collaborate to help customers benefit from MAXAMINE’s solutions to help them with self-governance, self-assessment and standards compliance to improve the overall Web site implementation quality – or “Site I.Q.”

“This partnership brings us industry-leading expertise and solutions that provide the scalability, flexibility, speed and efficiency required for TRUSTe to strengthen and expand our market-leading position in online privacy certification,” said John Tomaszewski, vice president of Legal, Policy and Compliance for TRUSTe. “Our partnership with MAXAMINE represents a benchmark investment in our ongoing commitment to effectively monitor and ensure compliance by TRUSTe sealholders. Ensuring the integrity of sealholders’ privacy practices on an ongoing basis is vital to TRUSTe’s mission of building trust between consumers and organizations online.”

MAXAMINE’s solution is based on advanced spatial and geological mapping technologies like those used to map galaxies and complex topologies from the high-performance computing industry making it ideally suited for large dataset environments common among Web sites where scalability and flexibility are essential.

“The Web and the way people use it are evolving at an accelerating rate as we turn the corner into the Web 2.0 world. These changes create tremendous new opportunities for both consumers and organizations while also creating unprecedented challenges that demand new solutions and approaches,” said Perry Kamel, MAXAMINE’s chief operating officer. “We are delighted to partner with such a forward-looking pioneer and fast-growing Web privacy leader to deliver these new solutions that will help unleash the Web’s full potential for consumers and organizations around the world.”

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy and Email Privacy Seals and resolves thousands of individual privacy disputes each year. An independent, non-profit organization celebrating its 10th anniversary in 2007, TRUSTe runs the world’s largest privacy seal program, with more than 2,000 Web sites certified, including the major internet portals and leading brands such as IBM, Oracle, Intuit and eBay. Through its Trusted Download Program, TRUSTe develops standards for non-intrusive downloads that demonstrate consumer choice. TRUSTe also provides accreditation, monitoring and oversight for email with the Email Privacy Seal Program, and for Return Path’s SenderScore Certified Program. To learn more, visit www.truste.org.

About MAXAMINE
As the pioneer and pure-play provider of High-Performance Site Analytics Solutions, MAXAMINE remains at the forefront as a leading innovator in this field. Drawing from its heritage in the high-performance computing industry, MAXAMINE leverages sophisticated technologies to provide unprecedented capabilities in optimizing the implementation quality, productivity and profitability of online operations. MAXAMINE serves the world’s largest and most exacting customers, with strategic partners that include EDS, Intel, Omniture, Sun Microsystems and TRUSTe. Visit www.maximine.com for more information.

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