Press/Media Contact:
Carolyn Hodge
VP of Communications
(415) 520-3400
mediarelations [at] truste.com
TRUSTe in the News
Entrepreneur - Crank Up Your Customer's Confidence 7/7/09
BarbaraWeltman.com's Idea of the Day - Customizable Privacy Services 7/17/09
BusinessWeek - Why Your Privacy Policy Matters More Than You Think 8/12/09
SmallBizTechnology.com - How Can You Show Trust on Your eCommerce Web Site? 8/13/09
Vator.tv - Why Your Privacy Policy Matters 8/26/09
NetworkWorld - How Building Trust Can Boost Online Sales 8/27/09
Founded: 1997
Founders: Electronic Frontier Foundation (EFF), Commerce.Net
CEO: Fran Maier
Learn more about the TRUSTe management team
Sealholders
Participating Web Sites: 3,440
Web Privacy Seal Web sites: 2,468
Children's Seal Web sites: 52
EU Safe Harbor Seal Web sites: 619
Email Privacy Seal Web sites: 71
International Services Web sites: 225
Fortune 500 Participants: 24
Compliance
Number of Watchdog disputes: 4,720
Number of licensee investigations: 2,139
Types of Complaints:
User unable to unsubscribe: 286
Web site shared user's personal information: 423
User was unable to close account with Web site: 282
User received unwanted email: 2
Email sent w/out permission: 465
User was unable to contact licensee: 87
Unauthorized profile created with user information: 594
Number of companies whose TRUSTe certification has been terminated: 4
Number of TRUSTe trademark violations filed against companies: 1,725
Learn more about the Watchdog Dispute Resolution process.
*All statistics FY 2008 unless otherwise noted.
Check back to see what Web sites have passed the TRUST privacy seal certification and are now displaying our online privacy trustmark. Visit these TRUSTe certified websites where you can Work, Play and Click with Confidence!
August 19, 2009 2M Realty Certified to Display TRUSTe Privacy Seal of Approval
"Many recent studies have shown that the majority of today's buyers and sellers start their real estate process on the internet," said principal broker Mark W. Martin. "With this vast shift in the way people search for Houston homes for sale and real estate agencies, it is among our top priorities to ensure that our customer's privacy information is protected while on the 2M Realty website."
July 29, 2009 PeoplePond.com Certified to Display TRUSTe Privacy Seal of Approval
"We are honored to join TRUSTe in advancing responsible information practices online," said Theron McCollough, president of PeoplePond LLC. "TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security which is especially important as we roll out our innovative verified online identity service."
July 28, 2009 RealUp Certified to Display TRUSTe Privacy Seal of Approval
"We are pleased to join TRUSTe in advancing responsible information practices online," said Brian Randy Funk, President of RealUp. "TRUSTe certification serves as a cornerstone in our ongoing commitment to safeguard consumer privacy and security for commercial real estate professionals."
July 25, 2009 GoHealthInsurance.com Renews TRUSTe Privacy Program Certification
"TRUSTe isn't a consumer privacy seal that you can't just purchase and slap on your website," said Shelly Washington, Senior Quality Assurance Representative at GoHealthInsurance.com. "You have to go through an in-depth audit of your privacy policy and provide a full explanation of how exactly your services work, and how you take care of your consumers' information."
June 15, 2009 Eloqua First Marketing Automation Provider to Earn TRUSTe Certification
"As a company that has defined the category of marketing automation and lead generation, Eloqua's TRUSTe certification is an important milestone for us," said Joe Payne, CEO of Eloqua. "TRUSTe certification is a validation of our commitment to enabling best practices for marketers while adhering to the highest standards for safeguarding consumer privacy and information."