SAN FRANCISCO - September 17, 2008 –- TRUSTe, the recognized authority on privacy best practices on the Internet, today announced two additions to its executive bench. Chris Russell has been named as Chief Operating Officer; Maureen Cooney has been named Chief Privacy Officer.

As Chief Operating Officer, Chris will drive TRUSTe's growth initiatives in the areas of product management, marketing, sales, and client services, which will allow the company to better serve new online privacy sectors while providing consumers and sealholders alike with a higher level of service and confidence.

As Chief Privacy Officer and Vice President for Public Policy, Maureen Cooney brings a wealth of knowledge on best practices and global frameworks for privacy and information management from her prior posts in the private sector, at the Federal Trade Commission, and as Acting Chief Privacy Officer for the Department of Homeland Security. She will provide public policy representation for TRUSTe as well as privacy and information management leadership.

“TRUSTe is extremely fortunate to have both Chris and Maureen on board as the world of internet trust evolves and expands,“ said Fran Maier, CEO of TRUSTe. “Chris’s extensive experience in strategy, brand development, sales acceleration and service delivery, along with Maureen’s unmatched record in global privacy laws, ecommerce and consumer protection will be extremely valuable to TRUSTe as our company enters a new era of growth.“

Chris Russell
Chris brings 20 years of experience to TRUSTe, having led key growth initiatives for information technology and web-based service companies. He has served as a senior executive and advisor to highly innovative and successful growth stage companies, including WageWorks and ArcSight, and also launched Oracle Corporation's On Demand Business. While at Oracle, Chris was division president of business online, senior vice president for marketing for industry verticals, and served on the executive team that grew Oracle Consulting from 900 to 17,000 staff. Earlier in his career, he was a management consultant with Booz Allen, as well as a C.PA. with Ernst & Young.

Maureen Cooney
Maureen has distinguished herself in the industry through decades of work in both the public and private sectors. Most notably, she headed the Privacy Office at the Department of Homeland Security, serving as the highest ranking privacy official in the United States Government. In this position, she testified on numerous occasions before Congress and is often sought out by both government and businesses on privacy and information security policy and operational issues. Prior to that, Maureen served in legal, risk management, and privacy policy positions in the government, giving her broad knowledge of domestic and international financial services, consumer protection and national security issues. In the private sector, she practiced law, served as a senior advisor at the Center for Information Policy Leadership (affiliated with Hunton & Williams) and consulted on privacy management issues as a Principal of The Federal Group, a business consulting and government relations firm in Washington, D.C. Maureen was recognized as one of the “top 25 privacy experts“ in her field by ComputerWorldMagazine in their most recent annual survey of Fortune-ranked companies and has been noted by USA Chambers 2008 as a leader in the field of privacy law. She is a Certified Information Privacy Professional (CIPP), including Government privacy certification with the International Association of Privacy Professionals.

About TRUSTe
TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe’s leading practices including leading retailers, Apple, eBay, Cabela’s, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. To find out more about privacy, visit www.truste.com .