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<title>TRUSTe Press Releases</title>
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<title>TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses</title>
<description>Provides Merchants, Marketers and Publishers with the ability to create accurate and consumer-friendly privacy policies, backed by the TRUSTe seal
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_announces_new_ppg.html</link>
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<item>
<title>TRUSTe Launches Pilot of Behavioral Advertising Notice and Choice Program</title>
<description>Changes in FTC Privacy Self-Regulatory Guidelines Drive New Consumer Disclosure Module
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_oba_pilot_announcement.html</link>
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<item>
<title>TRUSTe Names Chris Babel as CEO</title>
<description>Security software industry veteran will lead next chapter in company’s growth
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_names_chris_babel_CEO.html</link>
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<item>
<title>AchooAllergy.com Increases Order Value with Enhanced Trust Solutions from TRUSTe</title>
<description>Company increased average order value by $10 and safeguarded customer data 
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_achooallergy_truste_roi.html</link>
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<item>
<title>TRUSTe and PriceGrabber.com® Launch Safe Holiday Shopping Options</title>
<description>TRUSTe and PriceGrabber.com® will join forces to enable merchants to display their trusted status, with TRUSTe’s seal of approval, in shopping listings.
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_pricegrabber_partnership.html</link>
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<item>
<title>TRUSTe Names James Arra as Vice President of Sales</title>
<description>Senior Symantec and Vontu Executive, James Arra to Drive Expansion as Demand Accelerates for TRUSTe’s Privacy and Online Trust Solutions
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_names_vp_sales.html</link>
<pubDate>
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<item>
<title>Conduit Community Toolbars Are Now TRUSTe Certified</title>
<description>Conduit community toolbars included on the only industry recognized safe-software whitelist
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_conduit_toolbars_truste_certified.html</link>
<pubDate>
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</item>


<item>
<title>2009 Most Trusted Companies in Privacy Announced</title>
<description>eBay Takes The Top Honor; Verizon, USPS and Facebook rise in the ranks
</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_2009_most_trusted_companies_for_privacy.html</link>
<pubDate>Tue, 16 Sept 10:00:00 PST
</pubDate>
</item>

<item>
<title>TRUSTe Offers First Ever Online Privacy Solution for Small Businesses</title>
<description>New Privacy Services help Small Businesses Enhance Customer Trust and Boost Sales</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_privacy_solution_for_small_businesses.html</link>
<pubDate>Wed, 9 Sept 10:00:00 PST
</pubDate>
</item>

<item>
<title>TRUSTe Named AlwaysOn Global 250 Winner</title>
<description>TRUSTe today announced that it has been named to the 2009 AlwaysOn Global 250...</description>
<link>http://truste.com/about_TRUSTe/press-room/news_truste_alwayson_winner.html</link>
<pubDate>Thu, 16 Jul 2009 10:00:00 PST</pubDate>
</item>

<item>
<title>TRUSTe Expands Service Offerings to Protect Consumer Privacy and Corporate Reputations from Emerging Threats</title>
<description>Privacy and security threats are morphing at lightning speed as daily activities increasingly move to the digital realm. In response, TRUSTe, the leading trustmark and recognized authority...</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_site_reputation_services.html</link>
<pubDate>Thu, 16 Apr 2009 10:00:00 PST</pubDate>
</item>

<item>
<title>TRUSTe Names Online Trust Advisory Council</title>
<description>TRUSTe, the leading trustmark and recognized authority on privacy best practices on the Internet, today announced its Online Trust Advisory Council to help the company...</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_advisory_council.html</link>
<pubDate>Tue, 10 Mar 2009 10:00:00 PST</pubDate>
</item>

<item>
<title>TRUSTe Survey Findings Indicate Majority of Small Businesses Neglect Vital Privacy Measures</title>
<description>Consumers may want to think twice about where they surf... online, that is. In a recent survey conducted for TRUSTe, the most widely recognized trustmark on the internet, 56 percent of small business owners with web sites admitted to having no privacy policy on their web site; of those...</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_smb_neglect_privacy.html</link>
<pubDate>Tue, 10 Mar 2009 10:00:00 PST</pubDate>
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<item>
<title>Behavioral Targeting: Not that Bad?! TRUSTe Survey Shows Decline in Concern for Behavioral Targeting</title>
<description>Consumers1 are more conscious of behavioral targeting than ever before, according to a recent survey conducted by TNS for TRUSTe, the leading internet privacy trustmark: two out of three consumers are aware that their browsing information may be collected by a third party...</description>
<link>http://www.truste.com/about_TRUSTe/press-room/news_truste_behavioral_targeting_survey.html</link>
<pubDate>Wed, 04 Mar 2009 10:00:00 PST</pubDate>
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