Online Behavioral Advertising (OBA) is one of the fastest growing and most successful forms of advertising. The following resources are available to help you learn more about OBA, the DAA, consumer opinions on privacy & behavioral advertising, and TRUSTe privacy solutions. Read More...
July 25th, NYC
TRUSTe held a Behavioral Advertising Privacy Event in NYC on July 25th where we presented the results of our 2011 Consumer OBA Privacy research and discussed implications of the research along with an update on the industry’s move toward self-regulation with key executives from advertisers, publishers, agencies, ad technology providers, and associations.
Presented by Fran Maier – President, TRUSTe
Moderated by Chris Babel – CEO, TRUSTe
Genie Barton - Director Online Advertising Accountability, BBB
Tony Hadley - VP Government Affairs, Experian
Stephen Kline - Sr. Counsel Privacy & Regulatory Matters, Omnicom
Moderated by Bob Bahramipour – VP Ad Solutions, TRUSTe
Genie Barton – Director Online Advertising Accountability, BBB
Jason Bier – Chief Privacy Officer, Dotomi
Michael Ouellette - VP Publisher Development, OwnerIQ
Sal Tripi – Sr. Director of Operations & Compliance, PCH
TRUSTe announces the results of our latest survey covering consumer privacy attitudes toward online behavioral advertising. This survey follows up on previous behavioral advertising surveys TRUSTe conducted in 2008 and 2009, revealing how consumer perceptions and attitudes have changed over time. Most importantly, this latest survey reveals how consumers today perceive and understand behavioral advertising and how that informs their actions and favorability toward it.
OBA Survey Results
OBA Best Practices
What do you think about online tracking?
What type of information do you think the advertisers know about you?
What options (if any) do you have to control this type of activity? Do you use them?
What if advertisers used this information to show you ads about products you were more interested in? How would you feel then?
Overall, are you concerned about online Privacy? Is this a bigger concern than years before? Why?
Who do you think is most responsible for safeguarding your privacy online? Why?
Would you pay for online content (magazines, blogs, etc.) that is advertising supported in exchange for No Tracking? How much?
A list of other valuable resources regarding Online Behavioral Advertising Privacy are listed below.
Thursday, July 14, 2011.
Thursday, July 14, 2011
David Manet, Yieldivision
Marty Henningsgard, AdXpose
Bob Bahramipour, TRUSTe
The Digital Advertising Alliance's (DAA) website provides educational information and guidance documents for their Self-Regulatory Program For Online Behavioral Advertising.
TRUSTe is the largest DAA-approved compliance provider with its TRUSTed Ads technology platform.
TRUSTe's educational site for consumers to learn more about how behavioral advertising works and how to use related privacy controls. .
The following resources are provided to assist members of the press. For additional information regarding press opportunities, please contact Lela Gradman, TRUSTe at firstname.lastname@example.org
July 25, 2011 - New TRUSTe Survey Finds Consumer Education and Transparency Vital for Sustainable Growth and Success of Online Behavioral Advertising - 94% Believe Online Privacy is an Important Issue; DAA’s Advertising Option Icon Helps Alleviate Consumer Concerns.