This three-piece kit contains all the info you'll need to get started on your road to reputable behavioral advertising practices. Consumers have deep privacy concerns around behavioral advertising and online tracking. Congress and the media have leveraged these concerns and demanded that the online advertising industry offer consumers greater transparency, accountability, and choice, or face further regulation.
This "Brand Survival Kit" explains what drives these consumer fears and regulatory pressures and will show you how your company can overcome these obstacles through successful self-regulation. Moreover, the kit includes the latest Forrester Research report (free of charge) that provides illuminating insights into the advantages of self-regulation and demonstrates how your company can benefit by taking charge of your behavioral advertising practices today.
What's Included
- A FREE copy of the 2011 Forrester Research report "Online Advertising Data Compliance Matters: Implement Self-Regulation For Behavioral Targeting To Protect Your Brand"
- Results from TRUSTe and Harris Interactive's 2011 nationwide survey of consumer privacy attitudes toward behavioral advertising.
- A data sheet illustrating the benefits of TRUSTed Ads, the industry's largest behavioral advertising compliance technology platform
- Automatic registration for a November 10th webinar featuring in-depth analysis of the research results, presented by TRUSTe and Forrester Research
