TRUSTe is pleased to acknowledge the efforts of the SmartShopper application team to “walk-the-walk” when it comes to the behavior and distribution of the SmartShopper application. Originally certified and listed on TRUSTe’s white list on Valentine’s Day 2007 when it was owned by SmartShopper LTD, the SmartShopper application was made subject to a second Provisional certification period (lasting an additional six months) after it was purchased by Zango. The Provisional certification period (which heightens TRUSTe’s monitoring of consumer complaints, ongoing changes in application behavior and notices, and distribution points) was considered appropriate because of Zango’s past reputational issues as observed by the security community.
During SmartShopper’s Provisional status, the application maintained an exemplary complaint rate with few issues reported and continued good practices with respect to application behavior and consumer notice. More recently, TRUSTe observed that SmartShopper continues to maintain accountability across its distribution network. This is an enviable track record that can elude software publishers of any stripe. And it speaks to the strength of Trusted Download standards to enable companies to change bad behavior, or continue to exhibit good behavior and maintain a positive standing in the internet community.