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Feb
23
2009

eBay Makes a Bid For User Privacy

We are happy to announce that eBay is the latest company to be welcomed into TRUSTe’s Trusted Download Program for its newly released Browser Highlighter application. The application takes the legwork out of web surfing by highlighting phone numbers, forms and other products on a site. TRUSTe put eBay’s Browser Highlighter through its rigorous certification process, which requires the company to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and to provide an easy uninstall with clear instructions, among other requirements. The program ensures that users will be completely informed, which increases transparency and control – ultimately breeding increased consumer confidence. Keep up the good work eBay!

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