This month, the Federal Trade Commission issued its highly anticipated staff report on Self-Regulatory Principles for Online Behavioral Advertising, a report that represents important guidance to the online advertising industry at a critical time. At TRUSTe, we address these principles on a daily basis when working with the sites we certify. We want to thank the FTC for recognizing the need for formal guidance surrounding behavioral advertising.
Expectations for data privacy online continue to evolve. On one end, we encourage companies to aim for a creative and engaging online experience for users, but as a whole, companies need to provide transparency to consumers about how their information is used.
We look forward to continuing our work with the FTC to address online trust issues that affect both businesses and their customers.