The use of multiple visual examples to illustrate concepts and practices is certainly helpful, especially when walking users through the privacy settings (Click on “Information You Share On Facebook” here to see what I’m talking about). Directing consumers to their ad generation tool to explain “how advertising works” is a nice interactive touch and could certainly help demystify the Facebook ad targeting process for consumers. The choices Facebook users can access are easily accessible and explained.
As to the question of whether this draft focuses on the most relevant privacy issues, that may be a question best answered by the collective users of Facebook, so we encourage you to comment if you have a Facebook account.
How do we think Facebook can improve upon this draft? Developing a comprehensive, accurate, and accessible short privacy notice is difficult. Many of the concepts are difficult to convey concisely. Illustrations are helpful and Facebook could make it interactive with additional demos. For example, the ad generation tool or the “Preview how your profile appears to a specific person” feature. We also believe that Facebook could add icons to the policy landing
landing page, much like they already do on their safety landing page: http://www.facebook.com/help/?safety . And should it be called “Data Use Policy” – let’s remember that consumers care about Privacy and that’s the best language for consumer communications.
As of this post the “Your information on other websites and applications” and the “Interactive Tools” section of their draft policy are not live, but, as always, we will continue to monitor and review Facebook’s iterations, whether they’re in draft form such as this or formal revisions submitted through their existing notice and choice process.
Assuming that the final draft meets our criteria, we are likely to direct consumers to this area as their first stop for privacy information.