Director of Policy | TRUSTe
Last week, Google announced that they are consolidating over 60 different privacy policies for various products and services into a single policy that will inform users about how personal data is collected and used across Google’s entire platform.
Google should be commended for its transparency in this rollout and its commitment to data portability and user control (with tools such as their Ad Preferences Manager). As Google and its competitors continue to battle it out we will see more innovations to enhance consumer privacy notices and enable user controls. Ultimately, more companies will move to compete on privacy. At TRUSTe we’re working hard to ensure that our clients have cutting-edge privacy features, from user-friendly privacy notices to behavioral advertising opt-out controls served across billions of online ad impressions.