TrustArc Blog

The Future of Privacy Forum – TRUST in the digital world has never been more important to our economy and government

November 19, 2008

Consumers and citizens want to trust businesses and government with the use of their information. But with rampant data breaches and sloppy or overaggressive use of data, individuals also want to know that steps are being taken to protect them and to earn their trust. The Future of Privacy Forum is an important new venue through which individuals can lead robust dialogues about what is both needed and possible in commercial and government sectors to assure consumers and citizens of the ethical use of their data. TRUSTe supports this important work and congratulates Jules Polonetsky and Christopher Wolf on today’s … Continue reading The Future of Privacy Forum – TRUST in the digital world has never been more important to our economy and government

‘Do unto others how you’d want them to do unto you’

October 01, 2008

You may be a small business, but chances are you collect some form of PII. Even small businesses are accountable for the safety of user PII, and thereby must take adequate measures to protect it. Lead Microsoft.com editor Monte Enbysk gathered TRUSTe’s insight to help develop 6 privacy tips for small businesses: 1. Take inventory of the personal information you collect and store. 2. Analyze how safely you use and store this data. 3. Make sure you’re complying with industry or federal laws. 4. Post a privacy policy that is clear and comprehensive. 5. Have your policy reviewed by an … Continue reading ‘Do unto others how you’d want them to do unto you’

TRUSTe Helps Hundreds of Consumers Recover Refunds from Online Retailer

September 26, 2008

TRUSTe announced on September 23, 2008 the termination of one of its sealholders, Classic Closeouts LLC, an action that included the successful resolution of hundreds of online complaints. To date, TRUSTe has helped over 200 consumers who were affected. TRUSTe is working to resolve the issues by managing and handling consumer complaints, and in some cases, helping to obtain refunds from irregular charges that were incurred on the Classic Closeouts Web site. In addition, by revoking its privacy seal, TRUSTe could keep hundreds of thousands of additional consumers that were on the Classic Closeouts mailing list from experiencing unauthorized credit … Continue reading TRUSTe Helps Hundreds of Consumers Recover Refunds from Online Retailer

Vomba’s AdVantage Software Suspended from TDP

August 14, 2008

First thing Monday morning, it was brought to our attention by a former Head of Privacy at Microsoft, and former TRUSTe Board Member, Richard Purcell, that the AdVantage software application, was serving malicious advertising. By Tuesday morning, Sandi Hardmeier, TRUSTe’s Online Compliance Researcher, was able to confirm and reproduce the malicious ads and by Tuesday afternoon, a Suspension Letter was issued. Our focus now turns to the security and control mechanisms that Vomba will need to remain in the program. Research confirmed that an ad displayed by AdVantage contained a script that opened a web page containing another script that … Continue reading Vomba’s AdVantage Software Suspended from TDP

Privacy Radio: Who You Are, Where You Go, What You Do

July 17, 2008

Today’s concept of online privacy is new territory for anyone actively involved with the Internet. Unlike a decade ago, privacy today is not just about “who you are, but privacy is now about where you are going, and what you do,” suggests Maier. In her recent guest appearance on San Francisco‘s KALW City Visions radio show hosted by Joseph Pace, TRUSTe CEO Fran Maier along with Debbie Gage, senior technology reporter, San Francisco Chronicle, and Owen Tripp, executive vice president, Reputation Defender addressed how Internet privacy has evolved over the years, and offered some privacy best-practices for your online business. … Continue reading Privacy Radio: Who You Are, Where You Go, What You Do