Fran Maier

Author's details

Name: Fran Maier
Date registered: October 21, 2008
URL: http://www.truste.com

Latest posts

  1. Media Coverage on the Case of the Missing Camera — August 13, 2010
  2. Behavioral Ad Program for Sealholders — July 1, 2009
  3. Facebook’s New Publishing Program and Privacy Controls — July 1, 2009
  4. Building Confidence in Today’s Online Advertising — June 22, 2009
  5. Limits of Self Policing — May 17, 2009

Author's posts listings

Aug
13
2010

Media Coverage on the Case of the Missing Camera

Digiday:Daily’s Melinda Gibson’s article is a fun recap “It’s a story about how, even though such devices are clearly purchased and configured by early-adopters who’ve been around the block, such people are blithely pre-disposed to sacrifice their potential loss of privacy for convenience.” And IAPP’s Jennifer Saunders delves deeper into the privacy issues with “Wi-Fi, …

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Jul
01
2009

Behavioral Ad Program for Sealholders

We’re in a new era where transparency is becoming the currency of trust. From its founding, TRUSTe has consistently championed transparency to consumers regarding their privacy practices. Our trustmark is a beacon to consumers to give them confidence that their personal information is being used responsibly and to provide them with the choices and redress …

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Jul
01
2009

Facebook’s New Publishing Program and Privacy Controls

Social Networking has amplified online privacy issues in every way. Facebook, a TRUSTe sealholder, announced today their new publishing and privacy program that opens users posts to the general public. This broadcast option is clearly a rational response to Twitter and its open publishing platform. From a privacy standpoint, Facebook has made a strong effort …

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Jun
22
2009

Building Confidence in Today’s Online Advertising

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

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May
17
2009

Limits of Self Policing

I’ve been watching with great interest the machinations at Craig’s List in response to the “Craig’s List Killer.” And I heartily applaud Craigs List for deciding to review all the personal and erotic ads. In the mid 90′s, when I was running Match.com, we decided early on that we had to review the ads – …

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