Chris Babel CEO | TRUSTe Image Credit We started 2012 out with a bang, moving into new offices (stop by if you happen to be in the Moscone Center or Union Square area) and announcing our $15 million Series C funding led by Baseline Ventures and supported by existing investors Accel, DAG and Jafco. This investment …

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Chris Babel CEO | TRUSTe The new EU privacy directive (a.k.a. the “Cookie Directive”) has more than a few executives concerned over how to comply and protect their brand in Europe. While there has been a lot of industry debate over compliance technologies and mechanisms – as well as the requirements of the Directive itself, brands …

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Matthew Shevach Director, Product Marketing | TRUSTe @matthewshevach The Digital Advertising Alliance (DAA), a self-regulatory body of the online advertising industry, has launched a new ad campaign and consumer facing website. The new campaign, titled ‘Your AdChoices’, is a public education campaign that will run across media channels with creative produced pro bono by the Salt …

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John Gamble Marketing Associate | TRUSTe @johnaddison Earlier this week the Federal Trade Commission (FTC) announced a settlement with Facebook over charges that the company deceived consumers by changing privacy settings without first giving prominent notice and obtaining their consent. With this settlement the Commission completes the trifecta of taking on three of the largest online …

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John Gamble Marketing Associate | TRUSTe @johnaddison On Monday, the Digital Advertising Alliance (DAA) released new principles amending its Self-Regulatory Program for Online Behavioral Advertising (OBA). This move comes on the heels of criticism from consumer interests groups and the FTC, who have taken issue with data collection activities that persist despite consumer opt-outs.  These new …

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