Category Archive: Advertising Privacy

Nov 09 2015

DAAC New Guidance on Enhanced Notice

The Digital Advertising Alliance of Canada (DAAC) recently published new guidelines on enhanced notice. To explain these changes, the DAAC held a series of webinars on guidelines, implementation and enforcement. In the announcements, the DAAC listed the expectations of the Office of the Privacy Commissioner (OPC): “• Individuals must be made aware in a manner …

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Jan 16 2015

Canadian Privacy Regulators Launch Research to Examine Advertising Compliance

The Interactive Advertising Bureau of Canada (IAB), notified its members on Wednesday, Jan. 14, that the Office of the Privacy Commissioner of Canada is launching a research project to determine if some of Canada’s most popular websites are compliant with Canadian privacy laws. The Office of the Privacy Commissioner will study, “the degree that organizations …

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Sep 08 2014

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a …

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Feb 11 2014

February Monthly Spotlight

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   …

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Dec 19 2013

VIDEO: Drawbridge’s COO Eric Rosenblum Discusses the Importance of Privacy


Drawbridge is a cross-device advertising platform that helps advertisers find and identify users across devices. By matching people to more than 1 billion devices, they are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter “run-of-data” campaigns.  Watch as Eric Rosenblum, COO of Drawbridge, discusses the …

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Nov 13 2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry


xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Oct 08 2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment


Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

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Oct 03 2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices


Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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