Category Archive: Advertising Privacy

Feb
04
2013

UK Advertising Standards Agency To Enforce New OBA Rules From Today

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Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad) explaining to consumers that they have been targeted using OBA and provide a …

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Jan
24
2013

Data Privacy Day 2013 Events

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January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week. ———January 28th We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to …

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Dec
13
2012

December 14th Webinar: Mobile App Privacy Legal Enforcement Begins – Are Your Apps Compliant?

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This Friday, December 14th, TRUSTe is hosting a webinar on the Enforcement of Mobile App Privacy Law. TRUSTe experts Saira Nayak, Director of Policy, and Joanne Furtsch, Director of Product Policy, will share what it means to be compliant with the CalOPPA Act and whether your company is in danger. If your company has a …

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Dec
12
2012

TRUSTe Privacy Pioneers and Mavericks Series: UK ICO David Smith Talks Data Privacy with TRUSTe’s Saira Nayak

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Continuing our celebration of thought leaders and innovators in the data privacy industry, we are delighted to release our 2nd interview in our recently announced TRUSTe Privacy Pioneers and Mavericks Series. David Smith, Deputy Commissioner of the UK’s Information Commissioner’s Office (ICO) sat down with TRUSTe’s Saira Nayak to gain his perspectives on data protection …

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Dec
11
2012

Get On The Fast Track To Mobile App Compliance

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Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act.  In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties. In order to …

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Dec
11
2012

TRUSTe Powers Billions of Privacy-Safe Mobile Ads

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Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced more than a dozen new customers have selected TRUSTed Mobile Ads as their mobile advertising privacy management platform of choice. TRUSTed Mobile Ads is the industry’s first and only comprehensive mobile advertising privacy management platform. Launched earlier this year, the TRUSTed Mobile Ads solution …

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Dec
06
2012

Millennial Media Selects TRUSTed Mobile Ads to Build Consumer Trust for Mobile Advertising

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Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced that Millennial Media has chosen TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform in accordance with the Digital Advertising …

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Nov
30
2012

Announcing the Privacy Pioneers and Mavericks Series

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Photo Source As part of TRUSTe’s 15th anniversary celebration we are announcing a collection of interviews, “The TRUSTe Privacy Pioneers and Mavericks Series”, of individuals who are thought leaders and innovators in the data privacy industry. We’ve interviewed people like Lou Montulli, who invented cookies, and Pamela Jones Harbour, the former Federal Trade Commissioner. “TRUSTe …

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