Category Archive: Advertising Privacy

Apr 09 2013

Ad:tech San Francisco 2013

Tracker section

Melissa Pereira Director of Corporate Communications | TRUSTe @melissapereira Join us at Ad:tech SF 2013 (#adtechSF) TRUSTe (booth 2215) to learn more about how we’re providing leading privacy management solutions to the advertising ecosystem players: ad networks, brand advertisers and publishers. Although mobile advertising is maturing, the market still lacks a comprehensive approach to transparency …

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Mar 22 2013

Banana Republic Unveils Innovation in Mobile Advertising


  Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online.  Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales. Through TRUSTed …

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Feb 04 2013

UK Advertising Standards Agency To Enforce New OBA Rules From Today


Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad) explaining to consumers that they have been targeted using OBA and provide a …

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Jan 24 2013

Data Privacy Day 2013 Events

DPD logo

January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week. ———January 28th We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to …

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Dec 13 2012

December 14th Webinar: Mobile App Privacy Legal Enforcement Begins – Are Your Apps Compliant?


This Friday, December 14th, TRUSTe is hosting a webinar on the Enforcement of Mobile App Privacy Law. TRUSTe experts Saira Nayak, Director of Policy, and Joanne Furtsch, Director of Product Policy, will share what it means to be compliant with the CalOPPA Act and whether your company is in danger. If your company has a …

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Dec 12 2012

TRUSTe Privacy Pioneers and Mavericks Series: UK ICO David Smith Talks Data Privacy with TRUSTe’s Saira Nayak

TRUSTe Pioneers and Mavericks - David Smith

Continuing our celebration of thought leaders and innovators in the data privacy industry, we are delighted to release our 2nd interview in our recently announced TRUSTe Privacy Pioneers and Mavericks Series. David Smith, Deputy Commissioner of the UK’s Information Commissioner’s Office (ICO) sat down with TRUSTe’s Saira Nayak to gain his perspectives on data protection …

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Dec 11 2012

Get On The Fast Track To Mobile App Compliance


Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act.  In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties. In order to …

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Dec 11 2012

TRUSTe Powers Billions of Privacy-Safe Mobile Ads


Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced more than a dozen new customers have selected TRUSTed Mobile Ads as their mobile advertising privacy management platform of choice. TRUSTed Mobile Ads is the industry’s first and only comprehensive mobile advertising privacy management platform. Launched earlier this year, the TRUSTed Mobile Ads solution …

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