Dec
06
2012
Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced that Millennial Media has chosen TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform in accordance with the Digital Advertising …
Nov
30
2012
Photo Source As part of TRUSTe’s 15th anniversary celebration we are announcing a collection of interviews, “The TRUSTe Privacy Pioneers and Mavericks Series”, of individuals who are thought leaders and innovators in the data privacy industry. We’ve interviewed people like Lou Montulli, who invented cookies, and Pamela Jones Harbour, the former Federal Trade Commissioner. “TRUSTe …
Nov
28
2012
John Gamble Marketing Manager | TRUSTe @johnaddison Earlier today we announced an exciting new addition to our client roster, with ValueClick (and its subsidiary brands Dotomi, Greystripe, and MediaPlex) becoming global users of our advertising privacy technology, TRUSTed Ads. The TRUSTed Ads platform provides a display-ad and publisher technology that enables companies to comply with self-regulatory standards …
Nov
20
2012
Danilo Labovic EMEA Managing Director | TRUSTe @dlabovic Last Thursday we published the most comprehensive analysis of current consumer attitudes to data privacy across key EU markets. The research included findings from an Ipsos MORI survey of over 4000 consumers in France, Germany, Great Britain and the Netherlands and an analysis of the tracking and …
Nov
07
2012
Clay Turk Product Manager | TRUSTe @clayturk In the world of online advertising, where tracking cookies and behaviorally targeted ads reign supreme, an industry initiative arose to meet the need of providing users notice and choice around such activity. This initiative came in the form of the DAA’s self-regulatory program for OBA, which licensed several …
Oct
09
2012
Danilo Labovic EMEA Managing Director | TRUSTe @dlabovic After the initial flurry of media coverage subsided last spring many companies thought that the EU Cookie Directive was a passing headache they could soon forget. They would be wise to pay attention, however, to the changing tone of reports coming from certain EU member states amid increasing …
Sep
06
2012
Richard Foster UK Director Ad Solutions | TRUSTe @richardfoster The recent EU Cookie Directive put third party tracking and online behavioural advertising under the spotlight in the UK and required advertisers, publishers and brands to consider their data privacy practices and how they communicated these to their users. Despite the UK regulator, the ICO, giving companies …
Jul
20
2012
Tony Berman Sr. Product Manager | TRUSTe @otaat TRUSTe’s Website Tracker Audit Service was recently used in an experiment to analyze the accuracy of the privacy disclosures of some of 116 popular websites on the Internet (see footnote for a list of domains scanned)[1]. Forty eight percent (48%) of the sites included in the experiment do …
