Category Archive: Behavioral Advertising

Dec 10 2013

Is the Death of the Cookie Really Such a Bad Thing?


Kirby Winfield, CEO, Dwellable @kirbywinfield There is a lot of bellyaching coming from certain corners of the online ad world these days. The doomsayers think a cookie ban will send ad targeting, and the ecoLumasystemventurescape as we know it, into the Dark Ages.

Dec 04 2013

CBBB Data Collection Compliance Effort — What You Need To Know


Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who …

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Oct 08 2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment


Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

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Sep 20 2013

Powering Trust Roadshow – Off to a Great Start!

TRUSTe kicked off the “Powering Trust” roadshow series yesterday in San Francisco. After some lunch and refreshments, Chris Babel started things off with thoughts on data privacy management.

Feb 20 2013

xAd and TRUSTe Take Innovative Approach to Behavioral Data and Mobile Advertising

xAd and TRUSTe are working on a mobile advertising solution that would use behavioral data to serve relevant mobile ads without any compromise on the mobile privacy concerns of users.

Chi-Chao Chang President of Products and Technology | xAd With the mobile industry’s leading global conference – Mobile World Congress – just around the corner, we wanted to provide a real-world example of how 2013 is starting to fulfill its promise with a peek into the innovative approach that TRUSTe and xAd are taking to …

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Feb 04 2013

UK Advertising Standards Agency To Enforce New OBA Rules From Today


Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad) explaining to consumers that they have been targeted using OBA and provide a …

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Jan 29 2013

The TRUSTe Pioneers and Mavericks Series: Linda A. Woolley Talks About The Role of Privacy Concerns in Customer Centricity


TRUSTe Privacy Pioneers and Mavericks series present you Linda A. Woolley, the president and CEO of Direct Marketing Association (DMA) and a 50/50 pioneer and maverick. The DMA is a global trade association of businesses and nonprofit organizations. Their mission is to develop and support responsible data-driven marketing. As of the year 2012 the DMA …

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Jan 28 2013

A Booming Market for Mobile Commerce Where Trust is Essential

2013 TRUSTe US Consumer Confidence Index

Dave Deasy VP Marketing | TRUSTe @davedeasy Infographic            Research Report Online retailers were predicted to benefit from a $43.4 billion holiday sales season as shoppers increasingly relied on social networks and mobile devices to find and buy merchandise. Online sales also grew strongly outside the US, accounting for 10% of all retail sales in Great …

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