Kirby Winfield, CEO, Dwellable @kirbywinfield There is a lot of bellyaching coming from certain corners of the online ad world these days. The doomsayers think a cookie ban will send ad targeting, and the ecoLumasystemventurescape as we know it, into the Dark Ages.
Category Archive: Behavioral Advertising
Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who …
Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices. As a result of this evolution, privacy concerns are on the rise. TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …
TRUSTe kicked off the “Powering Trust” roadshow series yesterday in San Francisco. After some lunch and refreshments, Chris Babel started things off with thoughts on data privacy management.
Chi-Chao Chang President of Products and Technology | xAd With the mobile industry’s leading global conference – Mobile World Congress – just around the corner, we wanted to provide a real-world example of how 2013 is starting to fulfill its promise with a peek into the innovative approach that TRUSTe and xAd are taking to …
The TRUSTe Pioneers and Mavericks Series: Linda A. Woolley Talks About The Role of Privacy Concerns in Customer Centricity
TRUSTe Privacy Pioneers and Mavericks series present you Linda A. Woolley, the president and CEO of Direct Marketing Association (DMA) and a 50/50 pioneer and maverick. The DMA is a global trade association of businesses and nonprofit organizations. Their mission is to develop and support responsible data-driven marketing. As of the year 2012 the DMA …
Dave Deasy VP Marketing | TRUSTe @davedeasy Infographic Research Report Online retailers were predicted to benefit from a $43.4 billion holiday sales season as shoppers increasingly relied on social networks and mobile devices to find and buy merchandise. Online sales also grew strongly outside the US, accounting for 10% of all retail sales in Great …