Feb
20
2013
Chi-Chao Chang President of Products and Technology | xAd With the mobile industry’s leading global conference – Mobile World Congress – just around the corner, we wanted to provide a real-world example of how 2013 is starting to fulfill its promise with a peek into the innovative approach that TRUSTe and xAd are taking to …
Feb
04
2013
Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad) explaining to consumers that they have been targeted using OBA and provide a …
Jan
29
2013
TRUSTe Privacy Pioneers and Mavericks series present you Linda A. Woolley, the president and CEO of Direct Marketing Association (DMA) and a 50/50 pioneer and maverick. The DMA is a global trade association of businesses and nonprofit organizations. Their mission is to develop and support responsible data-driven marketing. As of the year 2012 the DMA …
Jan
28
2013
Dave Deasy VP Marketing | TRUSTe @davedeasy Infographic Research Report Online retailers were predicted to benefit from a $43.4 billion holiday sales season as shoppers increasingly relied on social networks and mobile devices to find and buy merchandise. Online sales also grew strongly outside the US, accounting for 10% of all retail sales in Great …
Jan
24
2013
January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week. ———January 28th We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to …
Dec
12
2012
Continuing our celebration of thought leaders and innovators in the data privacy industry, we are delighted to release our 2nd interview in our recently announced TRUSTe Privacy Pioneers and Mavericks Series. David Smith, Deputy Commissioner of the UK’s Information Commissioner’s Office (ICO) sat down with TRUSTe’s Saira Nayak to gain his perspectives on data protection …
Dec
11
2012
Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced more than a dozen new customers have selected TRUSTed Mobile Ads as their mobile advertising privacy management platform of choice. TRUSTed Mobile Ads is the industry’s first and only comprehensive mobile advertising privacy management platform. Launched earlier this year, the TRUSTed Mobile Ads solution …
Dec
06
2012
Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced that Millennial Media has chosen TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform in accordance with the Digital Advertising …
